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Archive for October, 2017

In the current era, no business is simply limited to where it is established. With the power of internet, it is easy to go global after having started the business online. You need to choose a proficient digital marketing company for digital marketing services like web design services, SEO services and others. A professional SEO company must always stay by your side to assist you. An SEO company in Jaipur can help you to reach the target customers, attract more traffic and create sales. Businesses that ignore search engine optimization services, they are committing great mistake. When the online visitor checks for products and services, he gets the names of hundreds of websites, and if you want to make it to the top, you have to take up SEO services. SEO plays a key role for websites nowadays. For any business to grow or flourish, SEO is an important marketing segment that needs to be considered. There are various benefits of outsourcing SEO services.

Pros of SEO services

If you want to attain more traffic to the site or boost revenue, you have to capitalize on professional SEO services. It may fabulously maximize inbound traffic. Your site will attain popularity on different platforms like search engine and social media. The process of SEO optimization can help a business site to attain top ranking across the search engines. Your customers are not too far away from accessing your website, if you use SEO services. The following are the major perks associated with outsourcing SEO services:

  • No Staff Issues

When you outsource SEO service to another firm, you need not face staff issues. There is no need to have an in-house team of SEO providers for doing the SEO work. You may expect to get best quality SEO services along with other digital marketing services. You need not employ a full time SEO writer as the professional firm will have a team of writers to produce quality content. You will find the team of excellent web builders to execute linking process.

  • Proficient team

If you have chosen a reliable SEO company, you will get services from a proficient team of service providers. The team of professionals will be proficient at each and every aspect of SEO. Choose a firm as per the level of experience it has. The project will be delivered in a timely manner and at cost effective rates. The agency will adopt suitable tracking system and thereby offer you regular reports.

  • Understanding business

Good set of digital marketing firms offer services only when they have understood the nature of a business, its needs along with the goals and objectives. It will consider your business and deliver services as per the needs.

  • Budget control

To control the SEO cost, you may consider taking an SEO package from a proficient SEO firm. Some of the SEO firms also come up with attractive discount offers and deals. If you are in a limited budget, you can include certain SEO services.

  • Learning about new perspectives

Proficient SEO providers will stay updated with the latest changes taking place in the realm of SEO. It will implement all the latest SEO techniques to rank your website higher.

Digital Marketing Company can help a business flourish and bring in huge profits.

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SEO is an abbreviation for ‘search engine optimization’ which is actually a marketing tool employed by businesses to boost their site’s visibility and to rank higher across the search engines like Google, Bing and Yahoo. As a business owner, you might feel why to invest on SEO services. Simply having a website is not enough. Your website will prove a versatile marketing tool only when you put some effort and make it optimized. So, if the site is optimized for search engines, it will be found by more number of users looking for similar products you sell.

SEO Marketing Defined

Search engines like Google and Bing have set their own rules, algorithms and standards and it is on the basis of such rules and algorithms that a site is ranked across the search engines. So, SEO marketing targets search results and help a site to acquire a high rank. If a business website ranks high, the site will be displayed or shown on Google’s first page after someone enters the keyword in the search box. Thus, the chance of getting more clicks and visitors is directly increased. As there are hundreds of other businesses selling products and services similar to yours, you need to attain high ranking to move ahead of your competitors. SEO marketing is a marketing tool used to attain high ranking.

Why focus on search engine optimization?

SEO Company in Jaipur can benefit you in several ways. SEO is now being adopted as the leading online marketing strategy for it delivers good results in terms of more traffic, more visibility and exposure and ultimately more sales and profits. The following are the reasons for using this effective marketing strategy:

·         Sites acquiring top positions on Google results pages attain most clicks and majority of impression. So, by attaining top positions or top rankings, there can be a significant increase of traffic to the website.

·         SEO fosters quantifiable and trackable results. An SEO agency will be able to track each aspect of the strategy employed and how far it is working in terms of more traffic, conversion, sales and ROI.

·         SEO services can make your site more user friendly and navigable. Professional SEO providers rearrange the architecture of the site and the links in a way that it is found easily.

For business owners

Businesses must use SEO as the marketing tool to gain more visibility and site exposure since it is a cost effective marketing strategy targeting those potential customers who actively look for the products and services a business sells. The inbound nature of SEO helps to save money as it is better than cold-calls.

For consumers

SEO marketing is the marketing tool which makes the site easy-to-navigate and increases the site’s usability. Users can easily find information on your business, products and services. In a way, it delivers value to the customers.

Using search media to build your business and brand

Search engine optimization is used by many a businesses as a marketing tool to gain more visibility, recognition and exposure online. The marketing tool, if used properly, can establish an imposing online presence for the business.

From the above factors, it is clear why one must use SEO marketing services by digital marketing company in jaipur.

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2017 To-Do List: Craft A Profitable SEO Strategy

While businesses have become increasingly savvy about including SEO in their marketing plans, most have not yet developed an effective SEO strategy. In my experience working with SMBs and multinational corporations over the past 18 years, I’ve found that organizations might have started implementing a strategy when they last redesigned their website, but typically, over time, it has devolved into little more than a trivial exercise known to very few, if any, in the organization.

If this sounds familiar, then it’s definitely time to design a profitable, comprehensive SEO strategy.

What is a comprehensive SEO strategy?

For your marketing initiatives to be successful, it’s essential for your company to identify its unique value proposition. What sets your products and/or services apart from those of your competitors? Why should a consumer choose to do business with you? What is the primary reason people should buy from you or hire you, beyond price, years of experience and the services or products you offer?

Once you’re clear on your unique value proposition and goals for the future, you’re ready to develop a comprehensive SEO strategy that will build brand authority, drive incremental organic traffic and convert site visitors into customers. This strategy will include:

• Website content that supports your unique value proposition

• Specific keywords related to your brand/value proposition

• Website architecture and design that enhances search, user experience and conversion rates

• A plan to develop and distribute original, valuable content across multiple channels (content calendar)

• A plan for sustaining and improving your SEO

Why should my business have a comprehensive strategy?

Without a comprehensive strategy and plan for sustaining and improving SEO, other pressing issues take precedence, and good intentions about SEO fall by the wayside. You might, for example, do some keyword analysis, on-page optimization and blogging, but not really have time for redesigning your website or developing valuable content. While this limited effort is understandable, it deprives you of the opportunity to reap the full benefits of your website, putting you behind savvy competitors in search, conversion, brand authority and marketing ROI.

In contrast, implementing a comprehensive SEO strategy could put you ahead of the competition. If your website is search and user-friendly, if it is the authoritative source for information about your brand, if you are developing valuable content related to your brand and if you keep improving your website and distributing this relevant content, then you will ultimately be building brand authority, converting more site visitors into customers and increasing your bottom line.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.

How do we sustain a profitable, comprehensive SEO strategy?

Partnering with a digital agency that has successfully helped businesses implement and sustain high-performing SEO strategies is probably your best bet for ensuring your company is positioned to reap the full benefits of SEO. If, however, such a partnership isn’t feasible, make sure your in-house marketing team has the capacity for identifying and leveraging your unique value proposition, conducting keyword research based on customers’ needs, using analytics to review and improve SEO and adhering to a plan to develop and distribute original, useful content.

In businesses of all types and sizes, I’ve found that sticking to a content development plan is probably the most difficult part of sustaining a comprehensive SEO strategy. People have a hard time continually creating authoritative content that is useful to their customers. Typically, they resort to reiterating sales propositions, repurposing their website content or paraphrasing a competitor instead of actually creating content that appeals to customers’ emotions and needs for authoritative facts.

I always recommend telling your organization’s stories and incorporating enough facts to make them real to customers. People love hearing good stories, and your organization probably has many to tell (e.g., innovative ways customers use your products, successes your clients have achieved, improvements you’ve made in your services, etc.). Published strategically on your website, on social media, in press releases, in blog posts, on YouTube, in paid ads and on other platforms, these stories will bring you the valuable inbound links, brand authority and increased search impact you need to be successful in today’s highly competitive digital environment.

What should we do now?

Too often businesses invest in fancy websites but don’t implement a sustainable SEO strategy to maximize their ROI and bottom line. If you want to harness the power of the internet to increase profitability in 2018 and beyond, now is the time to integrate a comprehensive SEO strategy into your marketing plan.

About The Published company:-

Cross Graphic Ideas, A top notch SEO Company in Jaipur,India offering a best Digital Marketing, Web design, SEM & seo services in jaipur that generates result oriented leads, traffic and sales for your business websites and get started your online business.

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Founder and CEO of Cross Graphic Ideas, a digital marketing company in jaipur that connects small businesses with customers – and has a good time doing it

As the CEO of a marketing company actively hiring, I’ve had to inform many people that they have not been selected for an interview. Every “rejection” email I’ve sent has forced me to identify what it really takes to succeed in digital marketing.

It’s been quite the process to figure out what success looks like in digital marketing, as I first had to figure out what success meant for myself. I started my digital marketing career by launching my first WordPress website more than a decade ago. While working as a financial auditor and social media manager, I learned about digital marketing but really refined my skills as a digital marketing freelancer. After getting my freelance site to rank on the first page of Google for the term, “digital marketing company,” I ended up hiring people to officially form a company.

Following several hiring and firing experiences, I’m now confident about which skills are necessary for a digital marketing career. Here are those skills.

1. A Passion For Writing

The word “wrote” should consistently reappear on a resume when describing the previous work experiences of a digital marketer: Wrote SEO optimized blog posts. Wrote website copy. Wrote social media status updates. Wrote email campaigns. You get the idea. Digital marketers need to be comfortable writing an SEO optimized blog post, a client recap email and a witty status update.

Action Item: Write “x” number of words each day; the only way to improve your writing skills is to write frequently.

After some practice, showcase your writing skills through a customized cover letter. Only 10% of applications we receive have a cover letter. If you really want to stand out on an application, include a writing sample expressing why you are interested in the company.

2. A Love Of Numbers

Data drives decisions and actions within digital marketing. That’s why I look for three common words in the description of previous digital marketing positions: optimize, customize, manage.

Interpreting analytical data enables a digital marketer to optimize an SEO blog post, customize a MailChimp email or manage a Google AdWords campaign. Spreadsheets, percentages and trends are your friends.

Action Item: At a minimum, get familiar with Google Analytics. Get access to an account with data to analyze. If you can’t get access, get certified through Google’s course. Then highlight any love for numbers in your skills, certifications or work experiences on a resume.

3. Communication Skills

There is a clear correlation between communication and success within a digital marketing career. Just look at two of our most important objectives in our digital marketing positions:

• Interface and communicate consistently with clients.

• Ensure marketing message clarity (in other words, target audiences “get” what you’re selling).

If you are a great communicator, you’ll be a great digital marketer.

Action Item: Pick a message and a medium, then communicate through that medium. That’s the formula. The ways to follow that formula to improve communication are endless. Create a Slideshare presentation. Give a speech. Write a post on Medium. Run a marketing campaign. Tweet. Pick up a phone and talk to a business owner. Blind email someone you’ve always wanted to meet. Then apply your communication style and approach to everything you do – including your resume and interview experiences.

4. Creativity

Digital marketing requires you to take a product or service and talk about that product or service in a unique way about 150 times a year (assuming you have three social media posts per week, the average number that we post on behalf of clients). Digital marketers need to look at a product or service and see what others don’t see. For a lack of a better term, you need to be creative.

Action Item: Pick any item and identify 10 different things you can do with that item. Use “duct tape” if you need a starting point. Then look at the company you’d like to work at. Identify three things that are unique about the company. Three things that could be improved. Three things that you could help with. Communicate those learnings to the company to express your creativity.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

5. Time Management

The internet is a distracting place: Email. Notifications. Pop-ups. GIFs. Ads. Managing time to achieve results is critical for a digital marketer.

Action Item: Identify six things you will accomplish each day. Assign a time window to achieve each task. Then accomplish those things without getting distracted. Perfect time management and you’ll get results – whether it be a marketing campaign or launching a digital marketing career.

These skills are simple. But like any skills, they take time to accumulate. Prioritize the perfection of these skills and they’ll accelerate your career journey within digital marketing.

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