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Archive for the ‘Social Media Optimization’ Category

Digital Marketing

Have you ever thought of doing business where you don’t have to go anywhere? It will be on your fingertips.  Digital marketing is a strategy which refers to advertising delivered through various digital/social channels such as different search engines, websites, social media, email, and mobile apps.

Digital marketing covers various marketing strategies and efforts using an electronic device or the internet.  You probably have no idea how accessible the internet is today and what all can be done through the Internet.  It is a fact that the number of people who uses the Internet is increasing regularly.

Internet usage has been increased by 25 % in just the last three years, as per new research. And this explains one thing that the way people were shopping and buying stuff really changed a lot which means offline marketing isn’t as effective as online marketing.

Digital Marketing Strategy

Marketing has always been more about how good you are communicating and connecting with others or with your clients. You have to know and understand your target audience and their need and requirements in the right place and at the right time. Digital Marketing offers you the benefits of knowing your target audience without even meeting with them.

Cross Graphic Ideas is the best digital marketing agency based in Jaipur which deals with graphic designing and 3D visualization. In simple words, we can say that digital marketing is a form of marketing strategy that exists online and has a good reach for your services.

The people working in digital marketing have a clear picture of how their business can be promoted online through digital marketing campaign supporting their overarching goals. Depending on the goals of their business marketing strategy, they can support a larger campaign through the free (some specific amount of money) and paid channels at their disposal.

Search Engine Optimization (SEO)SEO

It is a process of optimizing your website or the content in your website to “rank” higher in search engine results in pages, or helps to increase the visibility of your website thereby increasing the amount of organic or free traffic to your website receives. Cross Graphic Ideas also deals with SEO and SMM.

These are the channels that benefit from SEO

Websites.

Blogs.

Infographics.

Content Marketing

Blog posts.

Ebooks and whitepapers.

Infographics.

Online brochures and lookbooks.

Social Media Marketing

This strategy promotes your brand or the website’s visibility and your content on social media channels to increase the brand awareness, drive traffic to your website, and generate leads for your business. Following social media channels are used for social media marketing.

Facebook.

Twitter.

LinkedIn.

Instagram.

Snapchat.

Pinterest.

Google+.

Pay-Per-Click (PPC)

PPC is another method of driving traffic to your website to generate business by paying a publisher every time when your ad is clicked. One of the most common types of PPC is Google Ad Words, which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place.

Contact Us

Prakash Soni

Call & Whatsapp-+91-9829142997

Email-prakashs@crossgraphicideas.com

Website-http://www.crossgraphicideas.com

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Anyone who is managing a website would definitely come across this one. They know what SEO and SMO actually are. They constantly look for ways to keep promoting the content which is there on the website in order to increase the traffic of the website.

SMO is defined as Social Media Optimization, a very important factor to be learned when you are managing a website or social media platforms. It is basically an important tool in your internet search rankings. The company’s strategy is also based on this tool as it helps to increase the position of your website on Google search rankings.

It is a process of enhancing/increasing the awareness of a product, or in other words, you can say that the visibility of your product in a global platform so that it can reach to as many users as it can to help the brand or event through various social media platforms.

Social Media Optimization

SMO (Social media optimization) works according to a strategy that you plan. It includes RSS feeds, social media sites with videos, along with social news, bookmarking sites, and blogging sites.

SEO is another important factor which is quite similar to SMO.

Google has defined SEO as search engine optimization to attract traffic from worldwide to your website. In simple words, SEO and SMO help you to promote your stories, web-content and drive traffic to your websites when you work on Google search.

Using optimization, there are various direct and indirect benefits. Now, the direct benefit can be simply defined as people searching your profile/product and connecting with you by visiting your website.

However, the indirect benefit is defined from an additional link which you provide pointing to your website within your profile.

Following are some tips to enhance your knowledge about SMO.

The links available on social media platforms are often considered as higher-quality as the sites have a high web authority.

The website or profile page that you create often seems like a simple task. However, have you ever thought that is your product reaching to your customers or target audience?

Selection of keywords is very important for the website, blog, content, and ad campaigns, because keywords are searched according to the requirements in your stories and also which are trending on Google.

This helps to keep your content/story or description of your product or service relevant to your target audience.

There is a reason that the word ‘Social’ comes in ‘Social Media’. People gathering in social media platform are in huge numbers. Keywords or SEO helps to track your stories by the people who searching or looking for the same thing. Like SEO, Social media optimization (SMO) also plays a major role in the performance of a Website.smo-process

Tools like Social Media Marketing and Optimization for your blog or Website has really become equally important for the brand. It matters the most for an E-commerce site, Social Media Optimization is very important, because nowadays, people use social media or recommendation more for buying products online.

Moreover, working on Social media platforms will help you to explore more and create a brand of your own.

It is a strategy to use SMO or a technique to promote your products and service to build a brand on various social platforms. That includes social media sites like YouTube for videos, Facebook and Twitter for social networking, Stumble Upon, Reddit for social bookmarking and many more.

Using search engine optimization which is commonly known as SEO is that you are targeting traffic from search engines that include on page and off page optimization and social media optimization (SMO) is used mostly for page optimization and promotion.

Visitors from different social media websites are the people who are in a rush to search for news and stuff and remember that they are not going to stay for long.

Now, if you want them to stay and lower down your bounce rate then you to give them a reason and keep them moving around within the website using related articles or links associated to your own website.

Contact Us
Prakash Soni
Call & Whatsapp-+91-9829142997
Email-prakashs@crossgraphicideas.com
Website-http://www.crossgraphicideas.com

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