Search engine optimization (SEO) may sound like rocket science for those who are not familiar with it. It may be complicated at some level, but it really doesn’t have to be that way, especially when it comes to the basic steps. There are SEO techniques that anyone can easily do, even for those who are not highly technically savvy. You can also find a small big business SEO company in Jaipur that can help you improve your online presence and help you develop an effective SEO strategy for a successful online campaign.

Among the many steps and strategies used in SEO, there are some that you can easily do to start your online presence campaigns, here are some of them:

  1. Setup a Google My Business Account

By creating a Google My Business Account, your register your presence to the biggest search engine in the online world.  This is the first step to be recognized by Google and have bots crawl on your site, Make sure to provide complete and accurate information. This is how people will reach and find you. So ensure that you provide full information on your business operating hours, exact location, and other relevant information that will help people find you easily.

  1. Ensure Your Site Works for Mobile

The number of people using their smartphones is increasing over time so there are higher chances that people will search for you through mobile. Additionally, Google favors sites that are easily accessible and works well on different devices; so make sure that your site is also fit for mobile use. Use website development templates that are also fit for mobile, as there are already a lot of them available.

  1. Create a Social Media Presence

Social media is a great way to reach different people, as the number of social media users is already reaching billions, especially on big platforms like Facebook and Twitter. Social media is already a proven effective channel to drive traffic towards your site. They are also great platforms to make announcements, announce events, and interact with you customers.

  1. Create Good Content

Content is king. It has always been and will always be for quite some time, especially now that search engines favor good content. By doing content that adds value for your readers, you can easily make it on top of search engines. As well, the use of keywords is very important and you need to incorporate them into your content so they become searchable.

  1. Optimize Your Content

Optimizing content means using the right titles, headers, and meta descriptions on your content. These make it easy for search engines to index your site and feature its contents on search results. This must be consistent across your pages for better ranking.

There are much more SEO techniques that you need to learn and apply for your business to flourish in the online world. To save time and effort, hire an SEO company that will deliver good results for you and you will enjoy a lot of benefits from it.


Digital marketing is evolving and adapting as our society does the same. Sometimes it’s difficult to keep up with the inconsistencies. To stay relevant in today’s digital age, hiring a third-party digital marketing agency could really make a difference. But why hire a Jaipur Digital Marketing Agency? There are plenty of reasons why you should, but first, you should understand the purpose of a digital marketing agency and the many things they can do to help you.

What Do Digital Marketing Agencies Do?

Digital marketing agencies take marketing one step forward from the traditional definition. Their primary purpose is to help you increase profits through various digital methods. This could include social media, web design, email marketing, et cetera. Digital marketing agencies develop your online presence to grow your customer base and help you make more money.

Why Hire a Jaipur Digital Marketing Agency?

Now that you know what a digital marketing agency does, why should you hire one? There are many reasons why a digital marketing agency could benefit you, but most of them depend on you and your business. Each business has specific needs that could benefit differently from hiring a digital marketing agency. With that said, there are some general benefits that every business can experience.

Save money. Hiring a digital marketing agency can actually save you money in the long run. An agency can help optimize your digital campaigns, bringing you more profits to balance out your costs.

Gain the perspective of a creative professional. Digital marketing agencies hire only the best creative digital marketers to provide you with work guaranteed to have positive results. While you may be better at running your business, these people create digital campaigns for a living. By hiring an agency, you gain the perspective of creative professionals who know exactly what your business needs to succeed.

Save time. Let’s face it: as a business owner, you have a lot of things on your plate. A digital marketing campaign can save you the time of figuring things out yourself. Instead of guessing what might work best and throwing together last-minute digital campaigns for your business, a digital marketing agency can do things the right way the first time.

In the end, there are many reasons why you should hire a digital marketing agency for your business. Not only will your business benefit, but you will benefit, too! By hiring a digital marketing agency, you can save both time and money while having the talent of a creative professional on your team.

Digital marketing agencies are dedicated to improving your digital presence in order to grow your customer base and increase your profits. When you have this added support on your side, your business is guaranteed to improve. Today, everything takes place digitally. Customers expect you to have a solid online presence in order to make their lives more convenient. As the old saying goes, “The customer is always right.” Just like every other aspect of a business, that applies here, too!

If you are a business owner and have your physical store, then you should expand your business. You can spread your business in national and international locations. Physical stores provide you limited benefits and sales.  The demand of ecommerce industry has increased and you should also look to have an ecommerce website or online store. You can sell wide range of services and products with the help of your online store. An ecommerce website offers comprehensive range of benefits to merchants and retailers. Some of them we have listed below:


  • Convenience & Easiness: You can sell your products via electronic system. You just need an internet connection and computer system in order to sell your products worldwide. It is very easy and convenient to sell products using an ecommerce system. Buyers also find online shopping very convenient so they search a reputed online store to buy products.


  • Offer Product Datasheets: You can easily manage your orders and inventories. You will get the facility to keep the track of sold out products and inventory available in stock.


  • Attract New Customers with Search Engine Visibility: You can get listed in major search engine organic or paid results. If you have website, you can enhance your online presence and drive massive traffic to your website via search engines.


  • Comprise Warranty Information: You can show lots of information about your brand that also comprises warranty information.


  • Decreasing cost of inventory Management: You need not to do lots of paper work to manage your inventory and you don’t require separate staff to manage inventory. It helps decrease cost of inventory management.


  • Keep Eye on Consumers’ Buying Habit: You can track the records of new and existing users to your website by using various tools. This data helps you find out the buying habits of your existing customers.


  • Competence: You need an online store and its promotion as it keeps you ahead of your competitors.


  • Allow Happy Customers to Sell Your Products


  • Selling Products across the World: You just not limited to sell your products in your locality; you can reach various countries with the help of ecommerce store.


  • Stay open 24*7/365: Your ecommerce website allows you to sell products anywhere at any time.


  • Economy: It saves your lots of efforts and money. So this is very cost effective.


  • Boost Brand Awareness: It helps boost your brand reputation. You can enhance your visibility in search engines and social media channels. You can make people aware about your.


  • Decrease Costs: You need not invest your money in advertising your business. After having an online store, you can find cost effective advertising ways to promote your business such as Digital Marketing, SEO Services, PPC and social media traffic.


  • Offer Huge Information: You can provide huge information about your products to customers which are not possible in physical store.


  • Analytics: You can easily calculate and evaluate your business success by using analytics.


  • Expand Market for Niche Products: Nowadays people can search products and buy it from any corner of the world.

There are lots of other reasons to invest in an ecommerce website such as Scalability, Ability of Multi-site, affordability and much more.

If you are looking for a reliable website development company in jaipur, India, look no further than cross graphic. This is the best web design company.

Want to get your business listed in Google’s local 3-pack?

Unfortunately, there’s no hack for an instant 3-pack listing (wouldn’t that be nice!). That means local businesses must rely on good local SEO for greater online visibility.

Local SERPs are extremely competitive. In addition, Google has made some changes that make it harder than ever to stay visible (e.g., the mobile 3-packs now featuring paid ads that push down organic results).

The good news?

Making a few easy improvements to your local SEO will have a tangible impact on your organic search rankings.

Here are eight easy hacks that you can start using today to boost your short- and long-term local SEO efforts.

1. Simulate Local Search During Keyword Research

Every good SEO campaign starts with keyword research, which – for most people – means turning to Google’s free tool, Keyword Planner. If you need generic keyword ideas, this tool is a gem.

However, ever since Google killed its location search filter back in December 2015, simulating local search results from a different city has become a lot more complicated. You can’t just add a location to your keyword because that creates an entirely different SERP (e.g. searching for “pizza” from NYC and “pizza New York” from San Diego will return radically different results).

To compensate, most SEOs now do one of three things:

  1. Add the “near” parameter to their URL: After typing in a query they modify the URL by adding “&near=cityname.” This draws results as if you’d searched from near that location.
  2. Use the “uule” parameter: You can append each search with a base64 encoded form of the “Canonical Name” of a location called the “uule” parameter.
  3. Use software to target specific GPS coordinates: Letting an algorithm geotarget your keywords via GPS coordinates is by far the easiest and most accurate solution. Check out this list of software solutions for local rank checking.

Once you’ve landed on your keywords, it’s time to put your research to work. Create content that targets keywords with low competition, and don’t forget to add them to your anchor text and HTML tags.

2. Capitalize on Easy Link Building Opportunities

According to a recent survey, link signals (i.e., inbound anchor text, linking domain authority, number of links, etc.) account for 29 percent of ranking factors, making them the most important ranking factor to consider. That means link building should be one of your top local SEO priorities.

Unfortunately, building organic links takes time. You need a repertoire of valuable content that influencers want to click on before you can truly take advantage of link building opportunities. Look for opportunities to collaborate with influencers and find other ways to build your brand reputation online.

SEO experts recently shared their experience and local-focused tactics with my team’s new link building survey. Here’s where they successfully and efficiently built links within the past 12 months:

  • Local business websites (77 percent)
  • Yelp and similar directories (80 percent)
  • Local press (83 percent)
  • Chambers of commerce (70 percent)

One of the best ways to score some quick, high-quality backlinks is to help site owners find and fix broken links in their content. Simply scour high-ranking posts in your niche for broken links, let the site owner know if you find any, and then offer up your website as a substitute.

Forty-three percent of SEOs interviewed used broken link building within the past 12 months, and it proved to be one of the easiest and most efficient ways to new backlinks.

3. Use Competitor Research to Discover More Backlink Opportunities

Competitor research is a great way to find out which domains are linking to your rival businesses, but leaving you out in the cold. Turn to your favorite competitor tracking tool and use it to discover link building opportunities that you might have overlooked:

  1. Figure out which sites link to more than one of your competitors, but don’t link to you.
  2. Determine the relative domain authority of each of these sites (your competitor analysis tool should give you this information).
  3. Make a list of the most influential and relevant domains.
  4. Perform link outreach to the domains on your list.

4. Weed out NAP Inconsistencies

It’s important that your NAP (name, address, and phone number) remains consistent on every website it’s listed on. Use rank tracking software to monitor your citations and if you ever find NAP inconsistencies, contact the site owners or directories in question and ask them to correct the mistake.

According to the study cited above, on-page signals including NAP are the second to third most important ranking signals for both local pack rankings and localized organic rankings.

5. Optimize Your Google My Business Listing

Your Google My Business page is easily the most important ranking factor when it comes to local pack ranking, and optimizing it is easy. Here’s what you have to do:

  • Claim your listing (here’s how).
  • Verify your account.
  • Ensure your business details are up-to-date. Common mistakes include wrong opening hours, erroneous opening hours, and incorrect category listings.
  • Link to your website.
  • Upload high-quality business images (or refresh existing images if they’re more than a year old).

Once your Google My Business page is set up, the best way to keep optimizing is to win customer reviews and build citations for local listings.

6. Curate Customer Proof

Social proof is among the most powerful content at your disposal. Reviews, testimonials, and case studies are both powerful ranking signal (7-13 percent) and persuasive pieces of copy that often decide whether a customer hires you or one of your competitors.

Getting customer proof takes a little work, but here are a few creative ways to encourage more reviews:

  • Offer link building opportunities: Your customers want to build links just as badly as you do, and many will leap at the opportunity to be featured in a case study if it means free publicity. Don’t have time to build a case study yourself? Websites like Case Study Buddy can help.
  • Incentivize reviews with giveaways: Consider giving discount codes, gift cards, and raffle tickets for bigger prizes away whenever a customer reviews your business. Restaurants and retails stores especially excel at this!
  • Ask for reviews: Yes, it really can be this simple. You won’t win reviews from all of your customers, but all you need is a trickle of positive feedback on the platforms your customers frequent (e.g. Facebook, LinkedIn, YouTube, Amazon, etc.) and you’ll soon build up a solid reputation.

7. Don’t Forget About Structured Data Markup

You’ll need to use structured data markup if you want your business to appear in the local Knowledge Graph panel on the right side of Google’s SERPs. It also lets you provide visitors with a rich snippet that gives them information like your NAP and positive reviews.

Unfortunately, you’ll have to use different markups for different platforms. For example, you should use Schema for Google search results, but you’ll need Open Graph for social media sites like Facebook, LinkedIn, and Google+.

The hack? There’s software available (and relatively easy to find) that will let you manage all your markups from one central hub.

8. Track Video & Image Ranking

While most businesses measure metrics like visitors and CTR, surprisingly few realize that quality rank tracking software can also check your video and image rankings.

Check your rank tracking tool for an option to enable universal search results, and your software should gather results from search engines like YouTube as well as Google, Bing, and other search engines.

Optimizing images is often as simple as compressing your images to reduce their file size. Make sure your images are properly formatted (usually .jpg or .png) and then compressed with a tool that preserves image quality.

To improve your videos, optimize your titles and metadata to be more clickable and include at least one keyword, creating unique thumbnails, and transcribe your video text to help YouTube’s indexing.

How to Get Started

Kick off your SEO campaign with local SEO company in jaipur – do some keyword research, create a Google My Business listing, perform competitor analysis, and then start planning out a few targeted landing pages. Start small and prioritize your SEO to focus on the most important local ranking signals first.

There’s plenty of time to dive into more advanced SEO once you’ve mastered these eight hacks.

Working with hundreds of clients and projects on a daily basis, digital agencies and SEO professionals with a lot of projects spend an enormous amount of time estimating, developing strategies, analyzing, and reporting.

Simultaneously, the business has to grow, generate leads, and develop customer loyalty. And, of course, make more money.

How in the world can you make all of these things happen while making your clients and teams happy at the same time?

Certainly, there are many ways for agencies and seo services company india to increase their revenue and customer loyalty regardless of whether it’s generated through new technologies or via enhanced internal processes.

Working close with agencies, though, we’ve identified five of the most common pain points they are struggling with:

  • Finding solutions on how to personalize and enhance relationships with their clients,
  • Finding new ways to generate leads.
  • Building better value proposition.
  • Accelerating strategy execution.
  • Creating more accurate forecasting.

Automation, new widgets, and tools are often the cure for the problems.

Below is a collection of tools and options that can help with reaching these objectives to the best satisfaction of all parties involved.

1. Generate More Qualified Leads Using Lead Generator Widget

Lead generator is a great tool that helps attract qualified leads using instant SEO audit as an attraction.

It’s a widget (or a webform, if you will) installed on your website that provides your potential clients with a detailed report on how well their webpage is optimized for a certain search query.

In exchange, you are getting their contact information along with their report ending up with a “hot” lead and a list of their problems at hand to start the conversation going.

There are some widgets on the market to choose from.

SE Ranking offers this option within their top plans. It looks very sleek and can be customized to reflect your unique brand styling.

Here is how easily (as simple as 1-2-3) you can customize and install the webform and start generating leads today:

Step 1: Select the widget type and install it: choose the form, the color, the budget, the text and where you want to place it on a site.

Lead Generation

Step 2: Add a small piece of the HTML code to your website pages.

Lead Generation

Step 3: Get alerts on new leads and convert them into your potential clients.

That’s it!

2. Build Trust & Personalize a Client-Agency Relationship

White Label is quite a popular option in SEO platforms as it is aimed at presenting your SEO services as your own technology. Not all of the SEO platforms offer White Label as part of the subscription. So, look for services like SE Ranking that has this option within their pricing plans.

The value of White Label in building trust and credibility with your clients is indisputable. With minimum development work, you can use your domain or subdomain to provide personalized SEO services to your clients. Let’s look inside the system to see how it works, using SE Ranking as an illustration.

By employing White Label option, you can customize the system to reflect your own interface and login page, change the header and footer of your own domain and adapt the look of email templates to fit your agency styling.

The reports you’ll be sending to your clients will look like they’ve been generated via your own SEO technology. Moreover, all your SEO reports can be sent via your own SMTP server.

Lead Generation

It is easy to add and manage users with custom access to other SEO features like rank tracking, backlink monitoring, website audit, etc. There is never a hint of connection between your agency and SE Ranking and since the platform is cloud-based, there are no hosting or maintenance issues.

3. Use Marketing Plan to Speed up Estimation & Enhance Accuracy

Regardless of how many times you’ve provided the estimation and developed a strategy for your clients, more often than not it takes an arm and a leg to create a document that’s both impressive and accurate.

What if you could automate this process and come up with a personalized plan built based on the best practices in the field – with the simple click of a mouse?

Tools like Marketing Plan from SE Ranking do just that.

Lead Generation

Automating the estimation and preliminary strategy within the initial stages of your sales cycle effectively cuts the time it takes to execute while ensuring accuracy.

Also, the beauty of it is in how easily you can customize the plan, add your points, get a complete list of tasks, and disperse these tasks among your team members. It’s like a mini project management tool at your fingertips with an SEO twist.

4.  Develop Ambassadors Using Top-Notch Reporting

Beautiful, detailed and comprehensive reports are the base of making your customers happy and thus, loyal. It’s also the most painful part for agencies since reports take so much time to develop.

Using reporting tools in an SEO platform makes this tedious task so much easier.

For example, the Report Builder from SE Ranking helps create professional reports and impress even the most demanding clients. You can add a personalized look to your reports by adding your logo and contact info in the header.

Additionally, make them easily accessible with the option to download them in different formats: .pdf, .xls, .html, .csv. You can send and get reports automatically to selected e-mails on a regular basis.

Lead Generation

Lead Generation

The tool works in a manual, automatic, or scheduled mode. A nice touch is the Drag and Drop. These modules help make your SEO reports look comprehensive and elegant.

5. Budgeting Is a Science – Treat It Accordingly

Forecasting and the estimation of your SEO potential is a crucial puzzle piece for generating greater revenue while simultaneously making your clients happy.

You can still use Excel files and guess how much return on investment you might get from your SEO efforts. Or, you can use tools such as SEO Potential from SE Ranking to forecast and justify your budgeting.

This feature uses a sophisticated formula to predict the results of your SEO investments.

For example, by using this tool, you can easily predict how many clicks your client can get based on their search rankings. Alternatively, assess the expected traffic volume, quantity of clients and traffic cost via Google AdWords. You can then generate the reports and export them into different formats to present them in detail to your clients.

Lead Generation

In the modern business environment, making more money is not just about increasing your rates or advertising budget. It’s also about value proposition, business processes, and technologies. These are the factors that really affect the bottom of the funnel in the long run, as well as the overall health and business efficiency of your organization.

Using platforms such as SE Ranking, which offers basically everything that you need to successfully operate your digital agency or provide freelance services, might help eliminate unnecessary clutter and complexity while helping you grow a prosperous business and long-term client relationships in the tough field of digital marketing.

Everyone understands that a good social media strategy is the holy grail for businesses; it molds the perception of a brand, carries the voice, creates the appeal, and as a result, increases revenue. There are a few fundamentals that can help enhance the strategy, but SEO, or search engine optimization, is hardly ever considered. Big mistake! Here’s why.

I’ll start by stating that social media and SEO are heavily tied to each other. SEO data can help improve your social efforts, and social media can help with the search rankings.

In fact, SEO data provides a bunch of information about your visibility and target audience: who they are, how they search for things, what keywords they’re using and what sites they’re surfing, not to mention the good old profiling data found in Google AnalyticsSimilarWeb and SE Ranking.

Let’s dig in deeper.


As a growing brand and business investing a lot into social media appearance, you need to know what people are saying about your company or products. To find that out, you can use different monitoring tools such as Mention or Google Alerts. However, to set the alerts correctly, you need to understand which search terms are being used.

This is where SEO gets into the game. It’s important to determine the most frequent search queries related to your niche. This data helps interpret the social community’s most urgent concerns.

Often, the best insights come from discussions about your niche overall, but not a specific product. In other words, you need to search for the keywords you want to target in organic and paid search and use them to track social media awareness.

As soon as you discover these keywords, you can set alerts or manually do a daily search on various social networks like Twitter, Facebook and so on. Take a look at the example of the keyword “NASA” that’s set up as an alert in Mention:

A note to remember: Your social media success often depends on what’s “right”: right tools, right audience, right keywords, right time, right place.

I spy with my little eye

Sometimes we create our brilliant strategy ourselves — and sometimes we’re not inventing the wheel but using what’s already working. The wheel could be invented by a genius blogger you’re following or your competitor. Whichever the case, you can catch this success right on time to turn the spotlight on your business.

For example, you can use a URL shortener to discover valuable stats about a site. Using goo.gl, you can find the statistics on the clicks and understand which posts that competitors are sharing via their social networks are yielding the best engagement. Just put the link ID instead of the asterisk here: goo.gl/#analytics/goo.gl/*/all_time. For instance: https://goo.gl/#analytics/goo.gl/xv3dB/all_time

And review the following data:


Knowing what’s working provides you with the competitive edge you’ve been looking for.

Competitor insights

Everyone knows that analyzing your competitors’ efforts and comparing their key performance metrics should be a “must-have” action for success. Decide who your direct competitors are, and which companies and online businesses have a similar audience with an effective content strategy. By analyzing how your product or brand ranks in your niche, you can easily set goals for your social media campaign.

The competitor research tool from SE Ranking helps you find the best competitors’ content and where it’s getting shared the most. Moreover, you can export that data and figure out which content works well on social media. This approach allows you to not only build your content strategy, but also improve your social media efforts.


A note to remember: The more competitor insights you gain by learning your industry leaders, the more chances you will have to improve your customer responsiveness and online brand visibility.

Trends and predictions

Google is making a lot of its enormous cache of data available to marketers through a variety of channels: Google Trends, Google Trends for Websites, Google Insights for Search, as well as via search tools like the Wonder Wheel. Before developing your social media strategies and promo activities, make sure to check these trends to identify what topics are hot for a specific period of time and throw the spotlight on your brand.

For example, if your online store is selling custom t-shirts, you can determine how to present the designs in a more fun and attention-grabbing manner. If you check Google Trends, you’ll see which topics or queries are most popular at certain times so you can modify your social media strategy based on this information. For example, with last year’s Pokémon Go boom in July, you could have thrown Pokémon images into your shared images and postings to help you promote t-Shirts.

(Fun fact: Pokémon Go was launched in July 2016 and saw some of the most amazing growth of the video game in history. The downloads surpassed 750 million.)

pokemon go

A note to remember: If you’re not staying on top of hot news, your competitors will.

Bottom line

SEO company in jaipur gives you a good pivot point to start your social conversations. The data you get from it can help inform others. Watch out for what works well, and use that to find conversations on social media to grow your online business.

It’s 2017, and the digital marketing world is chaotic. Google powers 3.5 billion searches per day. Vine is dead, and Snapchat is SNAP. We live in a multidevice world where more and more Web searches are happening on mobile devices. Digital FOMO is rampant, and so tactics supersede strategy. And the most recent US presidential elections demonstrated that using data (AKA polling) as a blunt instrument is risky.

Literature about the importance of digital strategy is starting to reach fever pitch as marketers prepare to spend over $100 billion on digital by 2019, according to Forrester.

But, in the chaotic world of digital marketing, it’s hard to know how exactly to create and use a digital strategy so that it meets business needs and is manageable.

A digital marketing company india provides specialist Digital Marketing solutions to some of the world’s biggest brands. We blend technology and talent to achieve spectacular results.

Though every organization will need to customize its strategy to its own circumstances, the following are the foundations for building an enduring digital marketing strategy that works.

1. Digital Principles: Your Belief System

Brands need digital principles as much as they need brand attributes. Start by looking at the open source Digital Principles site to understand some of the basics, and then create statements that align your brand to how it should live and breathe in your digital experiences. Doing so will help you explain to your larger organization what role digital plays in building your brand and delivering on your business goals.

Those principles become a lens through which you will make all digital decisions. For one client, we put forward a digital principle that was simply this: “Make user-first digital decisions instead of organization-first decisions.” That statement transformed how they thought about their marketing, and it aligned perfectly with their customer-first mission.

2. Digital Ecosystem Map: Your Atlas

Create a visual map that shows which digital channels you are active in, who the primary and secondary users are for each, what those users need from that channel, what your goals are, how you’ll measure success, and what the pathways are between channels. Tools such as Lucidchart are great for making these documents come to life.

Create your map by conducting research with users, looking at competitors, reviewing any analytics data you have, and marrying all that with your overall business strategy. The best ecosystem maps are developed with a cross-functional team that includes information architects, digital strategists, content strategists, and analytics experts.

Look at that map daily as you make decisions about how to spend money and deploy your team.

3. Data and Insights: Your Pathway to Action

You can gather all the data in the world, but if you don’t have a mechanism for turning that data into insights, you might as well collect no data at all.

At a minimum, you should use Google Analytics for websites, but remember that its raw data measures traffic and lacks the contextual information you need to understand what’s really going on. Qualitative data inputs are a crucial additional input. Savvy marketers will measure social sentiment using a tool like Sprout or Sysomos-along with the analytics tools that come with business accounts on social platforms. And don’t forget email: it remains a powerful weapon in your arsenal if you get it right and measure it well.

To turn data into insights, though, you need a single customer view that ties data to user behavior-best achieved by having a robust customer relationship management (CRM) tool, like Insightly or Salesforce, and a framework for understanding that data.

There isn’t a perfect way to aggregate social sentiment, Google Analytics data, and customer data in an automated way right now, but dedicating some time to merging these data streams on a regular basis will be time well spent. To get to an insight after aligning your data, you should…

Discard data that isn’t tied to business goals

Gather additional data needed

Prioritize data by business value

Look for meaningful patterns

Socialize the data with your team to generate insights (see No. 5, below)

Then you should implement, measure, and reassess-because digital is never done.

4. Content: Your Value

There is no doubt that users increasingly expect great content from brands. Now, more than ever, content is king, but content strategy is emperor.

If you want to deliver on your business goals you need a strong content strategy function focused on two fundamental questions: what action do I want users to take, and what is my content model? Being informed is not an action. An action requires effort: a purchase, an email, a call, a conversation, etc.

Remember, content creation is not the same thing as content strategy. You need both, and it’s unlikely that the person writing your content is also guiding its strategy. Your content strategist is multilingual: He or she can talk to technologists, creatives, user experience professionals, and business users.

5. Governance and Socialization: Your Rules of Engagement

Governance (how you make decisions) and socialization (explaining what you do) are crucial to ensuring your digital strategy is right for your organization.

Governance has been written about widely already: Check out one of the many good resources out there to help kick-start your process and determine what model is right for your organization. Regardless, I highly recommend developing a RACI (Responsible, Accountable, Consulted, and Informed) matrix that establishes clear roles and responsibilities for all aspects of your digital marketing efforts; you’ll be glad you have one in place when it comes time to make big decisions.

Once you have your governance model in place, the final step in your digital strategy is to socialize it with your organization and conduct trainings. Keep it high level for executives, and more in-depth for those who have to deliver on the ground.

Just as you wouldn’t spend a million dollars on a cross-channel ad buy without knowing what you are saying, whom you are reaching, how you are measuring it, and what you expect to get as a return on investment for your campaign, why would you operate without a strategy and plan for your digital communications?

Lay your foundation right now, and you’ll save time (and money) later.

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