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Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work.

You’ve heard this all before, but it’s less often that you hear about the specific, objective qualities that make content effective. Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”?

You can point to the writing style, the target audience, the practicality, and various other subjective factors, but today I want to focus on one specific, objective factor; is the length of your content a predictor of its SEO performance? And if so, what’s the ideal length of content to earn a high ranking in organic search results?

Page Content Minimums

Obviously, different types of content should be considered differently; for example, the core pages of your website don’t need as much content as your blog articles, since they won’t be addressing specific questions and instead will serve as anchor points for your brand. Still, every page of your site needs to have a certain “minimum” amount of content, or else it will be perceived as “thin.”

There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page, which will allow you to include multiple variations of your target keywords and provide a decent amount of information to your readers on almost any subject. However, it won’t take you long to find a top-ranked page that features as little as 300 words.

As you’ll soon see, while content length is correlated with higher rankings, there’s actually another variable that has a stronger influence on rankings. However, for now, understand that at least 300 words is a good minimum to shoot for.

Blog Article Research

So beyond that 300 word absolute minimum, is there a benefit to having longer content? Let’s take a look at the data.

In 2015, Moz and BuzzSumo paired up to produce a content study I still find fascinating and relevant. They collaborated to analyze the number of social shares and links earned by more than one million pieces of content available on the web. One critical insight here is the disproportional distribution of shares and links; 75 percent of content pieces receive no links or shares whatsoever, while the vast majority of links and shares is limited to a minority of content pieces.

Almost in line with this effect, more than 85 percent of written content contains fewer than 1,000 words. However, consistently, content with 1,000 words or more tends to attract significantly more links and shares.

This effect isn’t limited to 2015. A recent report by SEMRush studying ranking factors in 2017 also found that longer pages tended to rank higher. Researchers calculated a 45 percent difference in length between search entries that appeared within the top 3 rankings, and position 20 entries.

For reference, the average content length for top 3 rankings was about 750 words, while the average content length for position 20 rankings was about 500 words. These data points were gathered by studying more than 600,000 different keywords on a global basis, relying on SEMRush’s more than 1.5 million users.

Overall, it seems that the longer your content is, the higher its chances will be to earn a high ranking—but there are some complicating factors you also need to consider.

Benefits of Short Articles

Just because shorter articles tend to rank lower doesn’t mean short articles are inherently bad. In fact, some of them have some big advantages. For starters, some users prefer to read short content over long content (either due to time restraints or attention limits). If part of your target market happens to prefer short articles (under 500 words), it may be disadvantageous for you to exclusively publish long articles, since you may alienate some readers.

Short articles also offer much more concise answers to user questions; if you’re intending to optimize for specific long-tail keyword phrases, or if you’re trying to get your content featured as a rich answer, it may be better to have a short, concise entry.

Length vs. Density

It’s worth noting at this point that what may matter most isn’t necessarily the length of the content itself, but rather the amount of information available within that content – its density.

It just so happens that longer content naturally tends to include more facts (when it’s well-written) and information. For example, a 300-word, densely written article may have more valuable information in it than a 1,500-word fluff piece.

For that reason, I can’t simply encourage you to write longer pieces of content; the equation isn’t that simple.

The Bottom Line

Obviously, length is just one of many factors that could contribute to your on-page content’s eventual success. Still, it’s an important quality to consider. So what’s the right approach here?

Overall, longer content tends to perform better than shorter content, with pages having 1000 words or more performing best. However, shorter pieces of content (3-500 words) can also perform well, provided they’re densely and intelligently written.

It’s therefore wise to have a diverse mix of different content lengths available to your readers, with a slight skew to longer content, and always a commitment to publishing the best material you can.

Major search engines, like Google, change their algorithms constantly. As a SEO company in Jaipur, we constantly monitor the changes in these algorithms to ensure our customers maintain their high rankings. We monitor traffic for each website and make changes, as necessary, to keep each customer’s website ranking highly. Stand out from your competition with professional SEO services for your Jaipur business. Contact Cross Graphic Ideas today for a free consultation.

The rise of artificial intelligence allows business leaders to enhance the customer experience by predicting and addressing their needs and wants. To implement AI into your marketing strategies, however, it’s important to understand how to properly analyze data and how AI should be integrated.

Imagine this scenario: It’s the middle of the night, and a customer mentions your brand in a tweet to ask about your store’s holiday hours. All of your employees are home asleep, and the customer assumes he’ll have to wait until morning for an answer. But then, just seconds later, he receives a personalized response answering his question. Another customer asks when a certain product will be back in stock, and, again, she receives an immediate answer.

This is the future of digital marketing. The rise of artificial intelligence allows business leaders to enhance the customer experience by predicting and addressing their needs and wants. To implement AI into your marketing strategies, however, it’s important to understand how to properly analyze data and how AI should be integrated into that data. Gaining momentum at the beginning can be the toughest part, but if it’s done correctly, the rewards outweigh the challenges.

Before getting started, there are a few things to consider:

1. Stop pitting humans and AI against each other

AI technology doesn’t replace humans; it simply makes their jobs easier. For example, Maple, the delivery-only restaurant based in New York, is powered by AI. The technology plans delivery routes and tells chefs what ingredients they’ll need, and it can even forecast which meals will be the most popular depending on the time of day and the weather.

Yet the company still needs chefs to cook the food, drivers to deliver the food and managers to supervise the warehouses of food. AI hasn’t replaced any of these jobs, but it makes key decision-makers’ jobs easier by providing all the information they need quickly and easily.

AI also helps companies stay as efficient and innovative as possible by helping employees work faster and focus on the aspects of their jobs that technology can’t perform. Because there’s no limit to what processes can become “smarter” with AI technology, companies can continue to increase efficiency as employees have more time to focus on big-picture ideas. That means you must stop looking at it as humans vs. AI and begin searching for opportunities where the two can unite.

2. Don’t drown customers (or team members) in AI

As life-changing as technology can be, it’s possible to have too much of a good thing. Use AI to limit the number of interactions customers have with a product. You’ll make their lives easier by reducing interactions only to the ones that provide value.

For instance, Twitter users can receive alerts when it’s been a while since they’ve logged in. The alerts show users what they’ve missed, but it doesn’t force them to open the app or log in to interact. Logging in would create a distraction, which often leads to customers abandoning the action altogether. The less invasive the technology, the more seamless the customer experience.

Leaders can also see the effects of “invisible” technology, which can make the marketing process more efficient with better results. The New York Times, for example, posts roughly 300 messages to its social media channels each day. In the past, a human had to post each of those messages manually, but then the publication created a chatbot to handle social postings automatically and to predict which stories will perform well and which ones need to be promoted more. With the bot automating that process, the human team has more time to dedicate to the creative process that AI simply can’t replace.

3. Know when to get in customers’ heads (and on their devices)

While forced interaction – like making Twitter users open the app to read an alert – isn’t helpful, organic engagement between your brand and your customers is.

AI can make every interaction more seamless by gathering data and predicting the customer’s needs. If a customer posts on social media that she’s unhappy with the fit of the clothes she just purchased, use AI to gather all the data you need about the customer so you can send her a new outfit immediately.

Businesses are all about solving problems for their customers, and as technology continues to improve, companies can solve more complex problems that we can’t even imagine right now. Just like how Amazon offers customized suggestions based on your shopping habits, companies can predict what problems customers need solved before those customers even realize they have a problem.

As a company leader, you should be looking for those opportunities. When will interacting with customers provide value without intruding on their own time and space? A general rule of thumb is engaging after they’ve interacted with your brand, be it with a question, a complaint, a compliment or just a long time spent on your website.

The digital marketing world is fast-paced and constantly changing, and it will only continue to grow as more companies take advantage of AI. AI is reshaping the marketing world by making customer experiences more seamless and helping leaders predict what their customers want, thus positioning digital marketing as one of the most effective ways to reach an audience.

 

About the author:

Akash Chauhan is a Senior SEO, Digital Marketing and Branding Expert working with Cross Graphic Ideas, one of the leading digital marketing companies in jaipur which delivers most digital marketing solutions. He loves sharing latest information on search engine optimization(SEO) technologies like Pay Per Click Management (PPC/Comparison Shopping), Email Marketing, Online Reputation Management, Blog Development, Social Media Marketing (Pinterest, Facebook, Twitter, G+, etc).

Every business needs promotion and SEO is one of the best techniques to promote your business online. Many people consider that ‘SEO is Dead’ but this is not true. This is the most effective marketing technique that enhances your online presence and boosts your ranking in search results. Here in this guide, we have mentioned top reasons that make SEO most successful marketing tool.

  • It still works

This is a proven strategy even major search engines release major updates to its algorithm. Nowadays the core aspect of Search Engine Optimization is focus on experiences of users. If you have user friendly site with proper navigation, then you will definitely get good rankings in SERPs. SEO will work as long as people will use search engines.

  • SEO is an Investment

You will definitely get high return on your investment. You can check web analytics data to observe that there are certain keywords that have great conversion rates for which you rank on page#3 or #2 on major search engines.  If your keywords rank on 1 or 2nd page of Google, you will get lots of clicks and massive traffic to your website. This would be the highest ROI into Search Engine Optimization.

  • This is a crucial part of your marketing mix

Search engine optimization is the master when it comes with boost sale and conversion. This is not the only process that is required to take your business to next level or reach your highest marketing potential.  But SEO is important to strengthen each segment of your marketing process.

  • Search Engines are a major gateway

The numbers of products are increasing day by day that rises demands and offers. People check reviews of products online by using major search engines. You have to adapt this trend as this is must. You have to increase your online presence via boosting ranking of your web pages in major search engines.

  • It saves your money

The pricing of SEO differs and this is cost effective. You can promote your business online by using SEO services. This is easier and cheaper way to spread word about your business.  It takes some time to provide results but it produces lasting results. You can get much greater return on investment than anything else. If you get listed on 1st page of Google, you can attract massive traffic to your website that helps increase conversion rate.

  • Your competitors are doing SEO

If you don’t invest in SEO, you may have risk of losing major benefits to know who your competitors are. You can also play ahead of your competitors by engaging in Search Engine Optimization activities.

  • Rise of Mobile:

Nowadays businesses have reached in the palm of customers. People have started using mobiles and they use search engines to find any product and service.

These are seven top reasons that make SEO a necessity for a business. You should look for SEO services to get your business ranked on 1st page. Cross Graphic Ideas is the best SEO Company in Jaipur which offers result driven SEO services Jaipur at best price.

 

SEO is a complex topic that sounds simple, so let’s clarify what it means before we get into the meat of the issue. SEO stands for search engine optimization. Search engine optimization refers to how search engines determine which links are shown first to users.

This determination centers around certain factors in the case of the results stemming from an organic search (non-paid). That’s not all. The benefits and profitability of SEO are even increasing with respect to mobile platforms. SEO refers to the set of factors that determine the search ranking of your landing page and other links in relation to many factors.

Framing the issue is important before getting into the question of why SEO is so important in the first place. Most people intuitively understand that the higher their site’s landing page shows at the top of a search engine’s results page, the more traffic they will receive. In reality, the influence that search engines have over the results you see and the frequency at which search engines are used may surprise you.

The fact of the matter is that search engines generally dictate what gets shown and what doesn’t get shown. Nowadays, search engines appear to have taken on a referencing role based on website relevance in addition to a simple search function. Interestingly, search sites like Google act as both gateways and gatekeepers to the rest of the Internet.

Google controls seven out of every ten searches. Because of this, Google is a gateway that most people use to find other sites that they need. On the other hand, Google is also a gatekeeper based on how it organizes and ranks the links of various websites.

This article will go over five ranking factors used by Google to shed insight into the details of that ranking process. In other words, by reviewing the features of the gatekeeping process, we can implement more robust and effective SEO measures.

1. Provide Useful Content

The more accurate, helpful, and reputable your content is, the better SEO results you’ll get. Simple, right? In theory, good content leads to higher rankings. The problem here is that machines are sorting through and making judgments on what’s good or bad. So you’re really trying to hit a number of things that mimic or approximate good content in your SEO quest. Making small, impactful, and targeted changes is key to creating the type of content attractive to search engines.

2. Write Suitable and Attractive Anchor Text

What’s anchor text? It’s basically the blue underlined stuff that you click on when you browse the Internet that takes you to another related site. Essentially, the HTML code specifies a section of text and associates it with a link to create the hyperlink that we are all familiar with.

So how do you add a bit of flair to your anchor text beyond its depressingly default color of blue? Moz gives a number of suggestions, but in general you just want to want your anchor texts to be pithy, unique, simple, and relevant to the linked page.

3. Backlinks

Backlines are exactly what they sound like, but like all important SEO features on your site there are both good and excellent ways to use backlinks. The concept behind a backlink is incredibly simple. It refers to the sites that link to your site, or any other site. Let’s say the Wall Street Journal made a link to your website. That’s a backlink.

There’s a number of key things to do when considering backlink quality. These tips relate to making your backlinks more useful to site visitors. You can accomplish this by evaluating a site’s link relevancy through a number of factors like content and online tools. Focusing on real websites, or websites that experience a lot of traffic along with using authority sites will also boost your rankings.

4. Make Your Site Easier to Navigate

This one’s pretty easy to grasp too. Just don’t fill your site up with a much of unnecessary clutter. Clean simplicity is one of the reasons that Google was so successful as a search engine in its earlier stages. You want your site to get to the point. You want to capture your users and have them understand the purpose of your site within seconds. Finally, you’ll need to arrange buttons and widgets around a theme or style that appeals to the visitors for maximum ranking results.

Even Google itself thinks organization and navigation clarity are important in its SEO guide. It emphasizes things like the relationship between clean navigation and search engines and makes suggestions like planning your site around your homepage in order to make visitor browsing more convenient.

5.Consider RankBrain’s Algorithms

The significance of technology appears to have subtly increased to a great degree over the years. Google’s RankBrain is an example of an algorithm has been making waves on the issue of search traffic and rankings.

So how does Google do it? The larger category of technology is called artificial intelligence, coding computer to perform tasks that only humans normally handle. But with the arrival of a type of artificial learning called machine learning, RankBrain has certain elements that are capable of rewriting their own software to get better at ranking the most relevant sites.

The real impact of RankBrain manifests in its ability to interpret human meaning (in searches) to an extent: “RankBrain is designed to better understand the meaning behind the words a person uses and types into his or her search engine because 15 percent of queries per day had never been seen by Google” (Broadbent, 2017).

With the powerful machine learning technologies guiding SEO and the calculations behind the rankings of site relevance, focusing and studying up on the latest SEO trends across popular platforms has never been more important.

These days every business needs to be active in online marketing or digital marketing. Therefore, all the businesses, are investing in getting their online presence noticed. The very first step in this direction is to design and build a website of the company. Once the website is created, it is very important to publicize it online. This is done by a process called Search Engine Optimization (SEO). For any website to get noticed online it is very important to get its SEO done. This is the best approach to boost your online presence and get top ranking in SERP of major search engines.

Search Engine optimization is one of the most important process of Digital Marketing. It involves lot of other activities as well. SEO processes are broadly divided in two categories viz. “On Page SEO” and “Off Page SEO”. Both of them are equally important for website promotion. We try to understand your business and do in-depth research to identify your target market and audience.  We have team of certified SEO experts who use latest and innovative approaches to offer you future update proof results. We try to enhance your online presence by using authentic or white hat SEO techniques.

Cross Graphic Ideas provides the best SEO services Jaipur. At Cross Graphic Ideas, we offer you best SEO solutions and that to at affordable rates. We have highly experienced resources that help you with the best SEO solution. We lay great emphasis on understanding client’s requirement and then we analyze and design the best solution for them. We are bound to offer quality solutions to all your problems associated with website promotion.

We can boost your online visibility by using various approaches such as content marketing, article submission, blog post, classified ads, press release and much more. We also do on site SEO to check the overall health of your website. We do keyword research and find out the relevant keyword for your business website.

With the consistent and timely delivery of best quality solutions, we are proud to have a large number of satisfied and happy clients. Our honesty and dedication towards what we do is the key to our success. Our resources are technically strong and well updated with all the latest technologies and methodologies. This combination of hard work and intelligence has really worked for us and our clients. We use latest and paid tools for market or competitive analysis.

We have successfully worked on several projects and we are presently working for 100+ clients. We have clients from almost all business domains and levels. We always give our unbiased and honest efforts to all our clients. We have large number of international clients as well and they are associated with us since years. We are bound to do quality work to achieve customer satisfaction.

If you are looking for reliable or renowned SEO Company in Jaipur, then look no further than Cross Graphic Ideas. Here you will get effective SEO services at cost effective price.

Findeen.com

Cross Graphic Ideas is a reliable and best SEO company Jaipur. We have achieved Google Ad-word certified partner status. We are trusted by the Google to manage your adword campaign across all disciplines and channels. A business must have certification in adword in order to become a Google partner. We have Adword certified experts who have profound knowledge to manage your PPC accounts successfully.  If you are searching for a reliable PPC management service provider, then Cross Graphic Ideas is the right company for you.

Being a Google certified partner SEO Company, we offer a wide range of Pay per click advertising services and SEO solutions.

Why choose us?

  • Our certified experts help manage your PPC campaign and help you get brand exposure and improved ROI. They have vast experience in managing adword campaigns and they use effective PPC tips to help you get better results every time.
  • We provide you better PPC advertising campaign report management services. We do in-depth research in order to examine the current market position.
  • We implement the proven strategies and innovative approaches for positive results.
  • As we understand that an effective ad campaign generates more leads. So we create optimized Pay per Click landing page.
  • We put our best efforts and implement actionable strategies that help you get better number of sale and customer leads.
  • We bring paid traffic to your business website promptly
  • We have certified professionals who offer commendable Ad campaign setup that helps generate more online sales
  • We have team of SEO experts who know all the approaches and way to reduce CPC. They also help improve quality score level.
  • Our big management tricks also impact the results of your campaign

 

How we provide the best PPC management services?

Being a reputed Google Certified Partner SEO Company in Jaipur, we help our clients to decide the target market and PPC objectives. We communicate with our clients on regular basis to understand their goals. We do research in order to identify their target market and build strategy to achieve the best results at affordable CPC. We also keep an eye on the strategies of your competitors.

We do exact keyword research in order to target your products or services. We do in-depth keyword research to create ad groups for your campaign. We create themed campaign for precise search phrases. We enhance your online presence and bring massive traffic to your website promptly by featuring sponsored ads on your niche. Our compelling sponsored ads can improve your return on investment.

We can increase conversion rate, revenue, leads and sales by providing your better big management and bid optimization services. Our effective landing page management services bring more leads. Our certified experts choose best tracking tools for powerful reporting. They use Google Analytics tool to track all data.

If you have any query regarding Google adword or our certified experts, you can call us or drop an email. We would be happy to assist you.

The world is changing: physical, slowly but steadily, becomes digital. This is also the case with marketing.

Long gone are the days when marketing was done only with multiple physical-world media, such as billboards, radio and TV ads, and so on. Today, international, national and local companies push hard to market their brands in the digital space using a wide variety of tools and methods: SEM, PPC, SMM, content marketing, email marketing, etc. They realize the importance of being on the potential clients’ radar in the digital space.

If you truly want to go digital as well, you can choose any of the aforementioned promotion methods but make sure that search engine optimization is on your priority list. Utilizing the power of SEO, your get long-lasting results in search and build a continuous stream of clients from Google and Bing.

The SEO niche is pretty competitive, and it makes sense to do your homework before choosing an agency that will be responsible for optimizing your site. If you are looking for an expert of SEO in Jaipur, I recommend to consider Cross Graphic Ideas, a full-cycle digital marketing agency run by Sanjay Soni a certified Google Analytics expert and digital marketing guru.

Why Choose a Professional SEO Agency?

Certainly, you can easily find lots of information on how to do SEO on the Web; however, if you want to take your business to the next level, choosing a professional agency is the only viable option. There are, however, certain things you need to consider before doing that.

What tools does the agency use?

Search engine optimization consists of three major parts: on-page optimization, off-page optimization and technical SEO. To get tangible results in any of these, an SEO pro should use specific tools and instruments. If you find out that an agency does SEO manually, don’t choose it because you won’t be able to hold it accountable for the results.

Meanwhile, agencies that rely on high-quality instruments to conduct an audit or do a competitor analysis do wonders. They collect and analyze data only then start improving your site. As a result, your business drives traffic, attracts clients and gets more revenue.

Are agency’s SEOs certified?

Check if an agency’s employs professionals who can deliver the most value to your site. A professional agency should hire at least a couple of Google- and Bing-certified search engine optimization experts. Most likely, they will hold a GA certification.

Also, check if a particular agency is a Google Partner. The partner’s badge is given only to the most professional companies that do digital marketing.

How many clients does the agency serve?

Good, respectable agencies never run out of clients. Search for reviews to check to see if you are going to hire the agency that has already cemented its position in the niche. Also, you can simply ask for references. If the agency doesn’t have anything to hide, its representatives will be happy to provide all the necessary info to you.

About Cross Graphic Ideas

Cross Graphic Ideas employs certified SEO experts and proves their proficiency with regular, tangible results. The agency’s pros are experienced in every aspect of search engine optimization — from basic on-page SEO to advanced AI-related methodologies. Obviously, they keep track of current trends, norms, and techniques of SEO, too. That is why the agency delivers value to its clients.

SEO can make or break your digital marketing campaign. If SEO isn’t conducted properly, your site can be downranked or penalized by search engines. On the flipside, high-quality optimization has the potential to bring your company to another level. Choose an SEO agency wisely and I guarantee that your business is going to thrive.

Jaipur web development agency Cross Graphic Ideas Web Design offers creative logo design, brochure  development, Search Engine Optimization. Social Media integration. Lead-Generation, Ecommerce, Membership sites and marketing to grow your brand in India, Jaipur with web development company India.