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A good understanding of what types of content are linkable will guide your link development strategy. Here’s what you need to know.

Ever since the early days of the internet, the content has been a driving force in how we interact with the web. Bill Gates famously stated, “Content is king,” and even Google told us that content and links are driving forces behind their search rankings algorithm.

We get it…content is important. But do we really understand how to leverage content to be successful online?

The first step towards executing content well understands the primary goals of online content. For marketers, the main three goals of content link acquisition, keyword improvement & conversion assistance. There is a case to be made for a fourth goal — branding, & awareness.

However, branding bleeds into link acquisition and keyword growth as search visibility is a means of increased awareness online. The one exception might be publishing content on authoritative third-party websites where you don’t receive the benefit of earned backlinks or organic traffic, but still, earn exposure and the potential for referral traffic.

But I want to focus on the three main KPIs marketers need to consider with their content marketing — links, keywords & conversions.

Crafting linkable content to build authority

Search visibility and success, start with links.

Links, along with content, are a primary factor in how search engines rank pages within their results and if you want stronger search rankings, links must be a consideration. While links can be earned passively, you can’t rely on others to find your pages serendipitously if you want to earn visibility in the most competitive search results — you need strategic content promotion and link building.

However, not all the content you create will be link-worthy or suited for link acquisition campaigns. Promoting the right pages is key to link building success and a firm understanding of what types of content are linkable will guide your link development strategy.

Linkable content targets a broad audience at the top of your marketing funnel; this content is intended for people in the awareness stage who may be engaging with your brand for the first time. You want your content to apply and be useful to as many people as possible, making it link-worthy — people don’t link to irrelevant content, no matter how good the outreach email is.

Seo Copmany In Jaipur cross graphic ideas

Some common examples of linkable content include:

  • Definitional or foundational content.
  • Well-designed, visually compelling content.
  • Controversial, opinionated content.
  • Engaging, interactive content.
  • Trendy, newsworthy content. etc…

These types of pages cater to larger audiences and can sustain link building campaigns.

Almost ironically, it’s difficult to get these linkable pages to rank in search because they are often competing for visibility in highly competitive SERPs (due to their broad topic coverage). However, if you can rank in these results, it’s very likely you’ll continue to earn links passively via citations from others covering these broad topics.

Ultimately, even if your linkable pages never rank well in search, they will still help you secure links that build topical authority and credibility for your brand and website, helping another more keyword-focused content rank.

Leveraging keyword-focused content for increased visibility

Links support rankings, but linkable content doesn’t always rank well — it’s designed for links, not rankings. However, you should also craft strategic, keyword-focused content with the intent of earning search rankings and visibility.

The primary goal of keyword-focused content is to rank well for a set of keywords and themes, and unlike linkable content — which targets a broad audience — this type of content addresses a narrower, specific searcher intent and audience.

To find this audience, you need to execute strategic keyword research and niche analysis. Finding the right keyword targets is an extensive process, but you can get started by considering the following:

  • Which terms and phrases are directly associated with your products and services?
  • Does Google provide any “related searches” for these terms?
  • Which terms does your audience use? Are they different?
  • Do you see common synonyms or alternative phrasing on the current ranking pages?
  • Are your competitors using different terms on their website?

This is not a comprehensive list, but these questions should get you started in the right direction.

As you tease out potential keyword targets, you also need to assess the viability of those terms and think about whether you can create something that could rank well for those searches — what is the search opportunity associated with each?

While there are a variety of factors that go into search opportunity, it essentially boils down to search volume and competition. The higher the search volume, the greater the traffic opportunity and lower competition mean a greater likelihood of ranking your content.

One important thing to remember with search volume is that estimates (from tools like SEMrush) can be low for an individual term because they only provide volume for that specific phrase. However, if you build a page that ranks well for an individual term, that page will also likely rank well for all the associated long-tail keywords, which can add up to a significantly higher total search volume.

While it can be difficult to secure links to keyword-focused content — again, this content focuses on a smaller audience — ranking your pages will provide the opportunity to earn passive links as citations from other content creators exploring the same subject. You should pursue any link opportunities available, but these pages typically rank based on their laser-targeted focus and the merit of other relevant pages (linkable content) on your site.

Building converting content to capture qualified traffic

Linkable content & keyword-focused content work together to improve organic search performance and bring more people to your site. However, you still need converting pages to capitalize on this increased exposure.

Converting content targets visitors at the bottom of your marketing funnel, prompting them to take a specific action (email signup, phone call, purchase, etc.). The promotional nature of these pages makes it hard to convince other sites to link. For the same reason, Google will only show these pages in searches that are commercial and specific to your product or service, and these are typically the most competitive search results.

However, with proper internal linking, you can support rankings for your converting pages by transferring authority from your linkable pages. You can also use internal links to guide organic visitors to converting pages from high-ranking keyword-focused content.

Converting content is crucial to the success of your business, and I recommend checking out these resources to learn how to write converting pages and optimize your site for conversions:

Holistic content marketing for the win

Different types of content should have varying goals, and the three main goals of content online are a link, keywords, & conversions. To build a successful website, you need to address all three of these goals with your content.

The most effective content strategies account for these KPIs with various types of content that all work together to support each other — linkable content builds authority and supports rankings for keyword-focused content. The same content earns visibility and attracts new visitors to the site, internal links from those pages funnel organic visitors to converting pages where they fill out a form and get in touch with a sales person.

Investing in content is paramount to digital success, and when all your pages are working together as part of a holistic content marketing strategy, it can be a beautiful thing.

Source:-https://searchengineland.com/content-goals-links-keywords-and-conversions-317497

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Discover the easiest ways to improve the SEO ranking of your website almost overnight. Increase your rankings in Google and other search engines. Five methods to improve your website’s Ranking (SEO) –

1. Publish Relevant Content –

Content Is king at that time. More Quality content is the number one driver of your search engine rankings & there is no substitute for great content. Unique Quality content created specifically for your intended user increases website traffic, which improves your website’s authority & relevance. Fine-tune your web writing skills.

Pinpoint and target a keyword phrase for each page. Expect about how your reader might search for that specific page (with phrases like “3d visual services in Jaipur,” “best SEO company in Jaipur,” or “Web design Jaipur”). Next, frequent this phrase several times throughout the page—once or twice in the opening & closing paragraphs, and two to four more times throughout the remaining content.

seo company in jaipur

Don’t forget to use bold, italics, heading tags (especially an H1, h2, h3, h4, h5….h6, etc…), and other emphasis tags to highlight these keyword phrases—but don’t overdo it. You still want your language & writing style (font style) to read naturally. Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine.

2. Update Your Content Regularly

You have maybe noticed that we feel pretty strongly about content. Search engines do, too. Usually, updated content is viewed as one of the best indicators of a website’s relevancy, so be sure to keep it fresh.

3.Metadata –

When designing your website, each page contains a space between the <head> tags to insert metadata or information about the contents of your page. If you have a CMS website, the UMC web team will have inline this data for you:

Meta-title –

Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page. For those with a content management system (CMS) website, the web team has developed an automated system for creating the Meta-title for each web-page.

Meta-description-

Meta-description is the textual description that a browser may use in your page search return. Think of it as your website’s window display—a concise & appealing description of what is contained within, with the goal of encouraging people to enter. A better Meta description will mostly contain two full sentences. Search engines may not always use your Meta-description, but it is important to give them the option.

Meta keywords

Meta keywords are rarely if ever used to tabulate search engine rankings. But, you should already know your keyword phrases, so it does not hurt to add them into your Meta-keyword. You will want to include a variety of phrases. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words.  A great example would be “Search Engine Optimization” &” Digital marketing’s development”.

 

“Google’s mission is to organize the world’s information and make it universally accessible and useful.”

 

4. Have a link-worthy Website –

Focus on creating relevant links within the text. Alternatively, of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Cross Graphic Ideas in Jaipur, India” is rich with keywords & will improve your search engine rankings as well as the ranking of the page you are linking to. Alternatively, use descriptive links by linking keywords—it not only improves search engine optimization but,  also adds value to your readers, including those with disabilities or who are using screen readers.

5. Use alt tags for image –

Alternatively describe your visual & video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial— commonly for those who use text-only browsers or screen readers.

These are only a few of the many ways for improving your search engine ranking. If you want to learn more, we recommend the following Way provide:

https://bit.ly/2WbZIrF —specific post about SEO and Usability.

www.moz.com—professional blog and SEO tools.

www.google.com/webmasters/tools—a great reference for understanding your Google website stats.

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Professional SEO Services

Having immense online expertise, we are ranked as top SEO Company in Jaipur that specializes highly in search engine optimization services. At Cross Graphic Ideas, we keep our customers updated with the latest technologies that ensure your website placements are with all the major search engines. Our expertise also lies in restoring your prevailing website into a Search Engine Optimized one. We implement white hat method (White Hat SEO Techniques) and embark on manual submission of your website in main search engines at no additional cost.

Our SEO Services Comprises of:-

SEO Copmany In Jaipur

Website Analysis

Keyword Analysis

On-Page Optimization

SEO Articles, Blogs, Descriptions etc.

Off-Page Optimization

Competitive Analysis

Site Quality Check

Search Engine Friendly URLs

Content Modification

Search Engine Submission

Search Engine Friendly URLs

Add Google Analytics Code

Link Building

Backlink

Our Search Engine Optimization (SEO) solutions guarantee that we will carry your business website to page one of search engines for the keywords you select.

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Search engine optimization (SEO) may sound like rocket science for those who are not familiar with it. It may be complicated at some level, but it really doesn’t have to be that way, especially when it comes to the basic steps. There are SEO techniques that anyone can easily do, even for those who are not highly technically savvy. You can also find a small big business SEO company in Jaipur that can help you improve your online presence and help you develop an effective SEO strategy for a successful online campaign.

Among the many steps and strategies used in SEO, there are some that you can easily do to start your online presence campaigns, here are some of them:

  1. Setup a Google My Business Account

By creating a Google My Business Account, your register your presence to the biggest search engine in the online world.  This is the first step to be recognized by Google and have bots crawl on your site, Make sure to provide complete and accurate information. This is how people will reach and find you. So ensure that you provide full information on your business operating hours, exact location, and other relevant information that will help people find you easily.

  1. Ensure Your Site Works for Mobile

The number of people using their smartphones is increasing over time so there are higher chances that people will search for you through mobile. Additionally, Google favors sites that are easily accessible and works well on different devices; so make sure that your site is also fit for mobile use. Use website development templates that are also fit for mobile, as there are already a lot of them available.

  1. Create a Social Media Presence

Social media is a great way to reach different people, as the number of social media users is already reaching billions, especially on big platforms like Facebook and Twitter. Social media is already a proven effective channel to drive traffic towards your site. They are also great platforms to make announcements, announce events, and interact with you customers.

  1. Create Good Content

Content is king. It has always been and will always be for quite some time, especially now that search engines favor good content. By doing content that adds value for your readers, you can easily make it on top of search engines. As well, the use of keywords is very important and you need to incorporate them into your content so they become searchable.

  1. Optimize Your Content

Optimizing content means using the right titles, headers, and meta descriptions on your content. These make it easy for search engines to index your site and feature its contents on search results. This must be consistent across your pages for better ranking.

There are much more SEO techniques that you need to learn and apply for your business to flourish in the online world. To save time and effort, hire an SEO company that will deliver good results for you and you will enjoy a lot of benefits from it.

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