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Posts Tagged ‘seo services company india’

Working with hundreds of clients and projects on a daily basis, digital agencies and SEO professionals with a lot of projects spend an enormous amount of time estimating, developing strategies, analyzing, and reporting.

Simultaneously, the business has to grow, generate leads, and develop customer loyalty. And, of course, make more money.

How in the world can you make all of these things happen while making your clients and teams happy at the same time?

Certainly, there are many ways for agencies and seo services company india to increase their revenue and customer loyalty regardless of whether it’s generated through new technologies or via enhanced internal processes.

Working close with agencies, though, we’ve identified five of the most common pain points they are struggling with:

  • Finding solutions on how to personalize and enhance relationships with their clients,
  • Finding new ways to generate leads.
  • Building better value proposition.
  • Accelerating strategy execution.
  • Creating more accurate forecasting.

Automation, new widgets, and tools are often the cure for the problems.

Below is a collection of tools and options that can help with reaching these objectives to the best satisfaction of all parties involved.

1. Generate More Qualified Leads Using Lead Generator Widget

Lead generator is a great tool that helps attract qualified leads using instant SEO audit as an attraction.

It’s a widget (or a webform, if you will) installed on your website that provides your potential clients with a detailed report on how well their webpage is optimized for a certain search query.

In exchange, you are getting their contact information along with their report ending up with a “hot” lead and a list of their problems at hand to start the conversation going.

There are some widgets on the market to choose from.

SE Ranking offers this option within their top plans. It looks very sleek and can be customized to reflect your unique brand styling.

Here is how easily (as simple as 1-2-3) you can customize and install the webform and start generating leads today:

Step 1: Select the widget type and install it: choose the form, the color, the budget, the text and where you want to place it on a site.

Lead Generation

Step 2: Add a small piece of the HTML code to your website pages.

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Step 3: Get alerts on new leads and convert them into your potential clients.

That’s it!

2. Build Trust & Personalize a Client-Agency Relationship

White Label is quite a popular option in SEO platforms as it is aimed at presenting your SEO services as your own technology. Not all of the SEO platforms offer White Label as part of the subscription. So, look for services like SE Ranking that has this option within their pricing plans.

The value of White Label in building trust and credibility with your clients is indisputable. With minimum development work, you can use your domain or subdomain to provide personalized SEO services to your clients. Let’s look inside the system to see how it works, using SE Ranking as an illustration.

By employing White Label option, you can customize the system to reflect your own interface and login page, change the header and footer of your own domain and adapt the look of email templates to fit your agency styling.

The reports you’ll be sending to your clients will look like they’ve been generated via your own SEO technology. Moreover, all your SEO reports can be sent via your own SMTP server.

Lead Generation

It is easy to add and manage users with custom access to other SEO features like rank tracking, backlink monitoring, website audit, etc. There is never a hint of connection between your agency and SE Ranking and since the platform is cloud-based, there are no hosting or maintenance issues.

3. Use Marketing Plan to Speed up Estimation & Enhance Accuracy

Regardless of how many times you’ve provided the estimation and developed a strategy for your clients, more often than not it takes an arm and a leg to create a document that’s both impressive and accurate.

What if you could automate this process and come up with a personalized plan built based on the best practices in the field – with the simple click of a mouse?

Tools like Marketing Plan from SE Ranking do just that.

Lead Generation

Automating the estimation and preliminary strategy within the initial stages of your sales cycle effectively cuts the time it takes to execute while ensuring accuracy.

Also, the beauty of it is in how easily you can customize the plan, add your points, get a complete list of tasks, and disperse these tasks among your team members. It’s like a mini project management tool at your fingertips with an SEO twist.

4.  Develop Ambassadors Using Top-Notch Reporting

Beautiful, detailed and comprehensive reports are the base of making your customers happy and thus, loyal. It’s also the most painful part for agencies since reports take so much time to develop.

Using reporting tools in an SEO platform makes this tedious task so much easier.

For example, the Report Builder from SE Ranking helps create professional reports and impress even the most demanding clients. You can add a personalized look to your reports by adding your logo and contact info in the header.

Additionally, make them easily accessible with the option to download them in different formats: .pdf, .xls, .html, .csv. You can send and get reports automatically to selected e-mails on a regular basis.

Lead Generation

Lead Generation

The tool works in a manual, automatic, or scheduled mode. A nice touch is the Drag and Drop. These modules help make your SEO reports look comprehensive and elegant.

5. Budgeting Is a Science – Treat It Accordingly

Forecasting and the estimation of your SEO potential is a crucial puzzle piece for generating greater revenue while simultaneously making your clients happy.

You can still use Excel files and guess how much return on investment you might get from your SEO efforts. Or, you can use tools such as SEO Potential from SE Ranking to forecast and justify your budgeting.

This feature uses a sophisticated formula to predict the results of your SEO investments.

For example, by using this tool, you can easily predict how many clicks your client can get based on their search rankings. Alternatively, assess the expected traffic volume, quantity of clients and traffic cost via Google AdWords. You can then generate the reports and export them into different formats to present them in detail to your clients.

Lead Generation

In the modern business environment, making more money is not just about increasing your rates or advertising budget. It’s also about value proposition, business processes, and technologies. These are the factors that really affect the bottom of the funnel in the long run, as well as the overall health and business efficiency of your organization.

Using platforms such as SE Ranking, which offers basically everything that you need to successfully operate your digital agency or provide freelance services, might help eliminate unnecessary clutter and complexity while helping you grow a prosperous business and long-term client relationships in the tough field of digital marketing.

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Everyone understands that a good social media strategy is the holy grail for businesses; it molds the perception of a brand, carries the voice, creates the appeal, and as a result, increases revenue. There are a few fundamentals that can help enhance the strategy, but SEO, or search engine optimization, is hardly ever considered. Big mistake! Here’s why.

I’ll start by stating that social media and SEO are heavily tied to each other. SEO data can help improve your social efforts, and social media can help with the search rankings.

In fact, SEO data provides a bunch of information about your visibility and target audience: who they are, how they search for things, what keywords they’re using and what sites they’re surfing, not to mention the good old profiling data found in Google AnalyticsSimilarWeb and SE Ranking.

Let’s dig in deeper.

Keywords

As a growing brand and business investing a lot into social media appearance, you need to know what people are saying about your company or products. To find that out, you can use different monitoring tools such as Mention or Google Alerts. However, to set the alerts correctly, you need to understand which search terms are being used.

This is where SEO gets into the game. It’s important to determine the most frequent search queries related to your niche. This data helps interpret the social community’s most urgent concerns.

Often, the best insights come from discussions about your niche overall, but not a specific product. In other words, you need to search for the keywords you want to target in organic and paid search and use them to track social media awareness.

As soon as you discover these keywords, you can set alerts or manually do a daily search on various social networks like Twitter, Facebook and so on. Take a look at the example of the keyword “NASA” that’s set up as an alert in Mention:

A note to remember: Your social media success often depends on what’s “right”: right tools, right audience, right keywords, right time, right place.

I spy with my little eye

Sometimes we create our brilliant strategy ourselves — and sometimes we’re not inventing the wheel but using what’s already working. The wheel could be invented by a genius blogger you’re following or your competitor. Whichever the case, you can catch this success right on time to turn the spotlight on your business.

For example, you can use a URL shortener to discover valuable stats about a site. Using goo.gl, you can find the statistics on the clicks and understand which posts that competitors are sharing via their social networks are yielding the best engagement. Just put the link ID instead of the asterisk here: goo.gl/#analytics/goo.gl/*/all_time. For instance: https://goo.gl/#analytics/goo.gl/xv3dB/all_time

And review the following data:

analytics

Knowing what’s working provides you with the competitive edge you’ve been looking for.

Competitor insights

Everyone knows that analyzing your competitors’ efforts and comparing their key performance metrics should be a “must-have” action for success. Decide who your direct competitors are, and which companies and online businesses have a similar audience with an effective content strategy. By analyzing how your product or brand ranks in your niche, you can easily set goals for your social media campaign.

The competitor research tool from SE Ranking helps you find the best competitors’ content and where it’s getting shared the most. Moreover, you can export that data and figure out which content works well on social media. This approach allows you to not only build your content strategy, but also improve your social media efforts.

seranking

A note to remember: The more competitor insights you gain by learning your industry leaders, the more chances you will have to improve your customer responsiveness and online brand visibility.

Trends and predictions

Google is making a lot of its enormous cache of data available to marketers through a variety of channels: Google Trends, Google Trends for Websites, Google Insights for Search, as well as via search tools like the Wonder Wheel. Before developing your social media strategies and promo activities, make sure to check these trends to identify what topics are hot for a specific period of time and throw the spotlight on your brand.

For example, if your online store is selling custom t-shirts, you can determine how to present the designs in a more fun and attention-grabbing manner. If you check Google Trends, you’ll see which topics or queries are most popular at certain times so you can modify your social media strategy based on this information. For example, with last year’s Pokémon Go boom in July, you could have thrown Pokémon images into your shared images and postings to help you promote t-Shirts.

(Fun fact: Pokémon Go was launched in July 2016 and saw some of the most amazing growth of the video game in history. The downloads surpassed 750 million.)

pokemon go

A note to remember: If you’re not staying on top of hot news, your competitors will.

Bottom line

SEO company in jaipur gives you a good pivot point to start your social conversations. The data you get from it can help inform others. Watch out for what works well, and use that to find conversations on social media to grow your online business.

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It’s 2017, and the digital marketing world is chaotic. Google powers 3.5 billion searches per day. Vine is dead, and Snapchat is SNAP. We live in a multidevice world where more and more Web searches are happening on mobile devices. Digital FOMO is rampant, and so tactics supersede strategy. And the most recent US presidential elections demonstrated that using data (AKA polling) as a blunt instrument is risky.

Literature about the importance of digital strategy is starting to reach fever pitch as marketers prepare to spend over $100 billion on digital by 2019, according to Forrester.

But, in the chaotic world of digital marketing, it’s hard to know how exactly to create and use a digital strategy so that it meets business needs and is manageable.

A digital marketing company india provides specialist Digital Marketing solutions to some of the world’s biggest brands. We blend technology and talent to achieve spectacular results.

Though every organization will need to customize its strategy to its own circumstances, the following are the foundations for building an enduring digital marketing strategy that works.

1. Digital Principles: Your Belief System

Brands need digital principles as much as they need brand attributes. Start by looking at the open source Digital Principles site to understand some of the basics, and then create statements that align your brand to how it should live and breathe in your digital experiences. Doing so will help you explain to your larger organization what role digital plays in building your brand and delivering on your business goals.

Those principles become a lens through which you will make all digital decisions. For one client, we put forward a digital principle that was simply this: “Make user-first digital decisions instead of organization-first decisions.” That statement transformed how they thought about their marketing, and it aligned perfectly with their customer-first mission.

2. Digital Ecosystem Map: Your Atlas

Create a visual map that shows which digital channels you are active in, who the primary and secondary users are for each, what those users need from that channel, what your goals are, how you’ll measure success, and what the pathways are between channels. Tools such as Lucidchart are great for making these documents come to life.

Create your map by conducting research with users, looking at competitors, reviewing any analytics data you have, and marrying all that with your overall business strategy. The best ecosystem maps are developed with a cross-functional team that includes information architects, digital strategists, content strategists, and analytics experts.

Look at that map daily as you make decisions about how to spend money and deploy your team.

3. Data and Insights: Your Pathway to Action

You can gather all the data in the world, but if you don’t have a mechanism for turning that data into insights, you might as well collect no data at all.

At a minimum, you should use Google Analytics for websites, but remember that its raw data measures traffic and lacks the contextual information you need to understand what’s really going on. Qualitative data inputs are a crucial additional input. Savvy marketers will measure social sentiment using a tool like Sprout or Sysomos-along with the analytics tools that come with business accounts on social platforms. And don’t forget email: it remains a powerful weapon in your arsenal if you get it right and measure it well.

To turn data into insights, though, you need a single customer view that ties data to user behavior-best achieved by having a robust customer relationship management (CRM) tool, like Insightly or Salesforce, and a framework for understanding that data.

There isn’t a perfect way to aggregate social sentiment, Google Analytics data, and customer data in an automated way right now, but dedicating some time to merging these data streams on a regular basis will be time well spent. To get to an insight after aligning your data, you should…

Discard data that isn’t tied to business goals

Gather additional data needed

Prioritize data by business value

Look for meaningful patterns

Socialize the data with your team to generate insights (see No. 5, below)

Then you should implement, measure, and reassess-because digital is never done.

4. Content: Your Value

There is no doubt that users increasingly expect great content from brands. Now, more than ever, content is king, but content strategy is emperor.

If you want to deliver on your business goals you need a strong content strategy function focused on two fundamental questions: what action do I want users to take, and what is my content model? Being informed is not an action. An action requires effort: a purchase, an email, a call, a conversation, etc.

Remember, content creation is not the same thing as content strategy. You need both, and it’s unlikely that the person writing your content is also guiding its strategy. Your content strategist is multilingual: He or she can talk to technologists, creatives, user experience professionals, and business users.

5. Governance and Socialization: Your Rules of Engagement

Governance (how you make decisions) and socialization (explaining what you do) are crucial to ensuring your digital strategy is right for your organization.

Governance has been written about widely already: Check out one of the many good resources out there to help kick-start your process and determine what model is right for your organization. Regardless, I highly recommend developing a RACI (Responsible, Accountable, Consulted, and Informed) matrix that establishes clear roles and responsibilities for all aspects of your digital marketing efforts; you’ll be glad you have one in place when it comes time to make big decisions.

Once you have your governance model in place, the final step in your digital strategy is to socialize it with your organization and conduct trainings. Keep it high level for executives, and more in-depth for those who have to deliver on the ground.

Just as you wouldn’t spend a million dollars on a cross-channel ad buy without knowing what you are saying, whom you are reaching, how you are measuring it, and what you expect to get as a return on investment for your campaign, why would you operate without a strategy and plan for your digital communications?

Lay your foundation right now, and you’ll save time (and money) later.

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