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Web design and development is constantly evolving, and upcoming technologies influence the design and development trends.

Predictions are made for each year, and the 2018 ones have started to roll in and we’re looking forward to seeing what the future holds. But first, let’s look at what’s popular already and trending this year

01. Colors – vivid color layers

Colors have direct relationships with emotions, thoughts, and decision power of website visitors, hence on conversion rates. Pantone has declared Greenery as the color of the year 2017, saying that it’s both refreshing and “nature’s neutral”.

Material Design by Google is gaining ground in 2017 too, and its bright and bold colors with deep shadows are used heavily in recent website UI design and development.
Another noteworthy trend for colors in design is vivid layers of colors. The staggered and stacked layers of different and contrasting color are adding depth to the design. If the texture has added in it, it becomes a stunning, stylish example, as found on the website of the artist Melissa Meio-Fio.

02. Kaleidoscopic gradients

Color gradients can exert unique effects on the web canvas so kaleidoscopic gradients have returned, and the homepage of the Y7K agency is an excellent example of it. It has made two-tone effect fresh and modern with gradient-washed web page design.

 
The homepage (and logo) of project management tool Asana is another example that infuses a personality in design using gradients. Similarly, Instagram app icon has employed bold color gradients in the redesign to grab immediate attentions.

03. Duotone

Two-tone color schemes in modern web design and development are rampant. It makes design cool and contemporary to enhance retention and conversion rate. For instance, Australian Design Radio is a great example of it.

04. Cinemagraphs

Today Gif-o-graphics is a trend on social media and websites to describe things using decent animations. The Gif format gives lightweight and high-performing animation files to run on the web with constraints in bandwidth and connectivity.

Some compressed and high-definition video formats also provide an opportunity to sell and support products, services, and content on the web. Therefore, cinemagraphs has been a trend to add movements and visual impacts to grab attention of visitors and retain them for longer on the sites.

05. Illustrations

Hand-drawn art has unique temptations for an audience, and illustrated design simulating the same is gaining significance. Graphics and illustrations are adding a bit of personality to the site and are great for storytelling concepts.

For instance, an Australian digital agency ED. has designed the NewActon website using sumptuous illustrations, which is a charming example in itself.

06. Typography

The Bold typeface on homepage and landing pages are trendy in 2017 for web design and web development niches. For example, the French agency Big Youth uses a big and bold typography style with minimal and clean web design.

It grabs attention span of website visitors for longer and inspires them to go ahead and explore deeper into the pages. Apropos of it, the Danish design agency B14 has used straight forward text by eliminating images, and use navigation with disruptive elements to describe their work.

07. Combination of horizontal & vertical texts

Just like typography styles, text orientations also play a vital role in web design in 2017. Today web designers are breaking conventions of keeping horizontal alignment, mixing the vertical alignment with horizontal text to capture the attentions of web visitors towards their prominent message.

08. Geometric shapes & patterns

In 2016, the web design landscape was dominated by flat and Material Design. Now, in 2017, creative web designers are adding some whimsical patterns and geometric shapes to bring variations and uniqueness in the web page design.

09. Overlapping texts & images

With the advent of designing and programming technologies, overlapping of text on images is easy to design even in responsive web design projects. Therefore, Thibault Pailloux who is a designer and front-end developer has made his homepage stand out using colorful underlines beneath the text titles, which are overlapping the images.

10. Unique layouts

We have seen trends regarding overlapping of texts on images. Similarly, images and layout components like boxes, outlines, and grid elements are also overlapping each other, or the texts themselves are creating unique layouts.

Two examples are the Outline news agency, which uses a unique layout to highlight its content beautifully, and Bauhaus-Archiv that has applied a responsive grid in their card design concept.

 

11. SVG

Traditional raster images have several drawbacks in modern mobile-friendly web design landscape. Therefore, vector based graphics like scalable vector graphics (SVG) image formats are in demand and used more in 2017, just for the sake of performance and loading speed.

SVG images are resolution-independent and extremely lightweight due to the simple XML code base and elimination of the need for HTTP requests for loading. Since page loading speed and overall performance of web pages are ranking factors for search engines, web designers are compelled to look for SVG images for their stunning image displays.

12. Conversational interface

Today machine learning and artificial intelligence are rocking technologies and stretching their tentacles into the web and mobile fields. For web designers, conversational interfaces such as live chats with AI capabilities, say Chatbot, voice UI, and smart assistants are dominating the web design trends.

For instance, Zo and Xiaoice are giving exceptional web experiences, particularly for eCommerce sites to drive traffic as well as convert visitors quickly with high rates.

Conclusion

These twelve web design and development trends are just the tip of the iceberg in the sea of tech innovations and evolution of web design. However, for a website owner, it should be enough to get inspiration for their dream project.

Bare in mind that what is cool isn’t necessarily what you need. It can be difficult to judge which trends are better for your site, and which are useless for your target audience. That’s where the digital and creative website development company in jaipur can provide their expert eyes for web design and let experienced web developers translate the designs into well-working websites for a great ROI.

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Voice search is undeniably growing at a rapid pace, and for good reason — it’s fast, convenient, allows you to search on the go, and it’s just cool. Even better, as the technology behind voice search services like Siri and Cortana improves, it’s becoming increasingly reliable.

Because of this, smart marketers are developing ways to tailor their SEO strategies for voice search. As typed-out search terms become less popular, it’s going to get more and more important to start making those adjustments.

Here are some ways that the rise of voice search will shape the future of SEO, and some tips on how to prepare.

1. Use Of Natural Speech Patterns

Most people don’t type the way they speak, especially when it comes to searching for something online. Think about it, when you’re searching for something through typing, you tend to use shorthand (like typing in “weather Santa Cruz” if you’re looking for the forecast in Santa Cruz). When you speak, it’s more likely that you’ll use the complete question (“What’s the weather like in Santa Cruz tomorrow?”). Because of this, it’s growing more important for voice search and SEO to pick up on users’ natural speech patterns.

As the programming behind voice search gets more refined — in 2012 the word error rate was over 20%, but now it’s as low as 8% — it’s getting much better at picking up our speech quirks. This means that marketers interested in voice search SEO will need to reflect this in their strategies.

One great way to do this is using voice query research tools like Rank Tracker. This tool lets you type in keywords with wildcards to help you develop language that better reflects the natural speech patterns of voice search users.

You should also consider your online content in the context of voice search. To boost your search rankings, it’s important that you incorporate natural speech in your content. Consider using a more conversational tone to pick up on the nuances of everyday language.

2. Long-tail Keywords

In a similar vein, short tail keywords are quickly becoming less relevant when considering the natural phrases people tend to use in voice searches. And with 20% of mobile queries being voice searches and the ratio of voice search growing faster than type search, it’s getting more important than ever before to ensure that you’re using the right keywords to capture voice searches.

As voice search gets more popular, it’s growing more important to use conversational, long-tail keywords to boost your Search Engine Optimization. These tend to be longer and involve very specific keyword phrases that are used by people closer to the point of purchasing something. Because of this, you should have keywords that describe your product features and benefits as detailed as possible and involve proper phrases or sentences.

For example, if you sell classic furniture, the short keyword “furniture” probably won’t be too helpful to capture people using voice search. Instead, you should use keywords like “modern art deco-inspired low sofa” to better reflect what your potential customers are looking for.

3. Even More Emphasis On Mobile

The huge popularity of mobile devices is pretty old news at this point. However, with the emergence of voice search, mobile is becoming even more important. With over half of all search queries coming from mobile, marketers are focusing on it in the context of voice search to boost their SEO.

In this day and age, the best marketers understand that mobile should come before desktop. And since most voice searches are done on-the-go via smartphones, this means that you need to make sure your content is optimized for mobile devices to appear higher on voice search rankings.

One way to do this is by taking Google’s mobile-friendly test, which will let you know if your web page will rank in mobile search (hint: it won’t unless you pass the test). You should also make sure all of your resources are crawlable, avoid Flash since it isn’t supported by most mobile browsers, and optimize your load time by compressing images. This way, when someone asks their smartphone a question related to your content, your web page will pop up to the top of the list.

The popularity of voice search is certainly exciting — it’s often easier and more convenient than typed-out searches, and younger generations are attracted to its “cool factor.” Because of this, it’s important that marketers pay attention to how this may affect their SEO. By researching the effects of voice search on search engine results, you can stay ahead of the competition in getting users to your web content.

What are some other ways you think voice search will impact SEO in the future?

How do your marketing materials look? Do they grab and hold the attention of your customers and bring them closer to a purchasing decision? Do they convey a unified brand message? Or do they look unprofessional and downright tacky?

Brand image and customer perception are important factors that contribute to the success or failure of your business. If your logo design and advertisements need an upgrade, the five following tips can help.

1. Hire a Professional Logo Designer

One of the biggest mistakes made by small business owners is that they take a “good enough” approach to their company’s logo design needs. In order to save a few bucks, they design their own logo, website, T-shirts, brochures, business cards, flyers, print ads and signage. They aren’t experienced logo artists themselves, but they play around with Photoshop for a bit until everything looks “good enough”.

As a result, their marketing materials come out looking like a jumble of fonts, colors, clip art and text with no real sense of style or cohesiveness. Don’t do that. Hire a professional logo designer who will create powerful, branded marketing materials.

2. Don’t Hire a Designer On Craigslist Or Fiverr

But hiring a pro often seems like it’s just too expensive, especially for a small startup on a shoestring budget. If that describes your situation, then you’re probably looking online to find the cheapest logo designer you can find. This is usually a mistake. So-called “designers” on websites like Craigslist and Fiverr make offers that seem too good to be true. You plop down your money, and you often get something that is no better than your amateur Photoshop efforts mentioned above.

Or, you receive something that looks amazing – and six months later you’re slapped with a lawsuit because your “logo designer” from Fiverr stole a design from another company and sold it to you as their own.

3. Keep Things Simple

By now you’ve hopefully become convinced that hiring a real design pro is the right move. But maybe you just don’t have the money to invest and are still wondering how you can do things yourself. If you’re determined to do it yourself, at least focus on the two main elements of design: simplicity and unity. When creating a flyer, digital or print ad, don’t stuff it full of text and clip art. Start with a single image and color scheme. Always try to reduce the number of words on the page. Keep it simple.

4. Be Consistent With Fonts and Colors

Take a look at advertisements by well-known brands, and lay them side by side with your own ads and marketing materials. See any differences? Good designs are consistent. They use a single font. They use the same color schemes on all their design work. If you saw their ads from across the room, you could often tell what company the ad is promoting without even seeing the company name, simply based on the color scheme and layouts. That’s the target you’re shooting for.

5. Use Large, Attractive Banners In-Store

For your in-store signage, the same principle apply, but with signs and banner ads you want to go big and bold. Take your designs to a local print shop to get your banners printed. You could save a little by doing it all online, but if there are any issues, it’s much easier to get them fixed locally. Banner stands for logo ads are pretty standard, so you can shop around online to get those. Just make sure that the sizes all match up with the banners, as there are many different sizes and style to choose from.

Logo design is important for your small business. The advertisements you distribute will make an impression on your customers and potential customers, but to make that a good impression, your designs need to look very professional. If you can’t hire a pro, then make sure to follow the main rules of design and focus on simplicity and consistency.

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Search engine optimization (SEO) may sound like rocket science for those who are not familiar with it. It may be complicated at some level, but it really doesn’t have to be that way, especially when it comes to the basic steps. There are SEO techniques that anyone can easily do, even for those who are not highly technically savvy. You can also find a small big business SEO company in Jaipur that can help you improve your online presence and help you develop an effective SEO strategy for a successful online campaign.

Among the many steps and strategies used in SEO, there are some that you can easily do to start your online presence campaigns, here are some of them:

  1. Setup a Google My Business Account

By creating a Google My Business Account, your register your presence to the biggest search engine in the online world.  This is the first step to be recognized by Google and have bots crawl on your site, Make sure to provide complete and accurate information. This is how people will reach and find you. So ensure that you provide full information on your business operating hours, exact location, and other relevant information that will help people find you easily.

  1. Ensure Your Site Works for Mobile

The number of people using their smartphones is increasing over time so there are higher chances that people will search for you through mobile. Additionally, Google favors sites that are easily accessible and works well on different devices; so make sure that your site is also fit for mobile use. Use website development templates that are also fit for mobile, as there are already a lot of them available.

  1. Create a Social Media Presence

Social media is a great way to reach different people, as the number of social media users is already reaching billions, especially on big platforms like Facebook and Twitter. Social media is already a proven effective channel to drive traffic towards your site. They are also great platforms to make announcements, announce events, and interact with you customers.

  1. Create Good Content

Content is king. It has always been and will always be for quite some time, especially now that search engines favor good content. By doing content that adds value for your readers, you can easily make it on top of search engines. As well, the use of keywords is very important and you need to incorporate them into your content so they become searchable.

  1. Optimize Your Content

Optimizing content means using the right titles, headers, and meta descriptions on your content. These make it easy for search engines to index your site and feature its contents on search results. This must be consistent across your pages for better ranking.

There are much more SEO techniques that you need to learn and apply for your business to flourish in the online world. To save time and effort, hire an SEO company that will deliver good results for you and you will enjoy a lot of benefits from it.

Digital marketing is evolving and adapting as our society does the same. Sometimes it’s difficult to keep up with the inconsistencies. To stay relevant in today’s digital age, hiring a third-party digital marketing agency could really make a difference. But why hire a Jaipur Digital Marketing Agency? There are plenty of reasons why you should, but first, you should understand the purpose of a digital marketing agency and the many things they can do to help you.

What Do Digital Marketing Agencies Do?

Digital marketing agencies take marketing one step forward from the traditional definition. Their primary purpose is to help you increase profits through various digital methods. This could include social media, web design, email marketing, et cetera. Digital marketing agencies develop your online presence to grow your customer base and help you make more money.

Why Hire a Jaipur Digital Marketing Agency?

Now that you know what a digital marketing agency does, why should you hire one? There are many reasons why a digital marketing agency could benefit you, but most of them depend on you and your business. Each business has specific needs that could benefit differently from hiring a digital marketing agency. With that said, there are some general benefits that every business can experience.

Save money. Hiring a digital marketing agency can actually save you money in the long run. An agency can help optimize your digital campaigns, bringing you more profits to balance out your costs.

Gain the perspective of a creative professional. Digital marketing agencies hire only the best creative digital marketers to provide you with work guaranteed to have positive results. While you may be better at running your business, these people create digital campaigns for a living. By hiring an agency, you gain the perspective of creative professionals who know exactly what your business needs to succeed.

Save time. Let’s face it: as a business owner, you have a lot of things on your plate. A digital marketing campaign can save you the time of figuring things out yourself. Instead of guessing what might work best and throwing together last-minute digital campaigns for your business, a digital marketing agency can do things the right way the first time.

In the end, there are many reasons why you should hire a digital marketing agency for your business. Not only will your business benefit, but you will benefit, too! By hiring a digital marketing agency, you can save both time and money while having the talent of a creative professional on your team.

Digital marketing agencies are dedicated to improving your digital presence in order to grow your customer base and increase your profits. When you have this added support on your side, your business is guaranteed to improve. Today, everything takes place digitally. Customers expect you to have a solid online presence in order to make their lives more convenient. As the old saying goes, “The customer is always right.” Just like every other aspect of a business, that applies here, too!

If you are a business owner and have your physical store, then you should expand your business. You can spread your business in national and international locations. Physical stores provide you limited benefits and sales.  The demand of ecommerce industry has increased and you should also look to have an ecommerce website or online store. You can sell wide range of services and products with the help of your online store. An ecommerce website offers comprehensive range of benefits to merchants and retailers. Some of them we have listed below:

 

  • Convenience & Easiness: You can sell your products via electronic system. You just need an internet connection and computer system in order to sell your products worldwide. It is very easy and convenient to sell products using an ecommerce system. Buyers also find online shopping very convenient so they search a reputed online store to buy products.

 

  • Offer Product Datasheets: You can easily manage your orders and inventories. You will get the facility to keep the track of sold out products and inventory available in stock.

 

  • Attract New Customers with Search Engine Visibility: You can get listed in major search engine organic or paid results. If you have website, you can enhance your online presence and drive massive traffic to your website via search engines.

 

  • Comprise Warranty Information: You can show lots of information about your brand that also comprises warranty information.

 

  • Decreasing cost of inventory Management: You need not to do lots of paper work to manage your inventory and you don’t require separate staff to manage inventory. It helps decrease cost of inventory management.

 

  • Keep Eye on Consumers’ Buying Habit: You can track the records of new and existing users to your website by using various tools. This data helps you find out the buying habits of your existing customers.

 

  • Competence: You need an online store and its promotion as it keeps you ahead of your competitors.

 

  • Allow Happy Customers to Sell Your Products

 

  • Selling Products across the World: You just not limited to sell your products in your locality; you can reach various countries with the help of ecommerce store.

 

  • Stay open 24*7/365: Your ecommerce website allows you to sell products anywhere at any time.

 

  • Economy: It saves your lots of efforts and money. So this is very cost effective.

 

  • Boost Brand Awareness: It helps boost your brand reputation. You can enhance your visibility in search engines and social media channels. You can make people aware about your.

 

  • Decrease Costs: You need not invest your money in advertising your business. After having an online store, you can find cost effective advertising ways to promote your business such as Digital Marketing, SEO Services, PPC and social media traffic.

 

  • Offer Huge Information: You can provide huge information about your products to customers which are not possible in physical store.

 

  • Analytics: You can easily calculate and evaluate your business success by using analytics.

 

  • Expand Market for Niche Products: Nowadays people can search products and buy it from any corner of the world.

There are lots of other reasons to invest in an ecommerce website such as Scalability, Ability of Multi-site, affordability and much more.

If you are looking for a reliable website development company in jaipur, India, look no further than cross graphic. This is the best web design company.

Want to get your business listed in Google’s local 3-pack?

Unfortunately, there’s no hack for an instant 3-pack listing (wouldn’t that be nice!). That means local businesses must rely on good local SEO for greater online visibility.

Local SERPs are extremely competitive. In addition, Google has made some changes that make it harder than ever to stay visible (e.g., the mobile 3-packs now featuring paid ads that push down organic results).

The good news?

Making a few easy improvements to your local SEO will have a tangible impact on your organic search rankings.

Here are eight easy hacks that you can start using today to boost your short- and long-term local SEO efforts.

1. Simulate Local Search During Keyword Research

Every good SEO campaign starts with keyword research, which – for most people – means turning to Google’s free tool, Keyword Planner. If you need generic keyword ideas, this tool is a gem.

However, ever since Google killed its location search filter back in December 2015, simulating local search results from a different city has become a lot more complicated. You can’t just add a location to your keyword because that creates an entirely different SERP (e.g. searching for “pizza” from NYC and “pizza New York” from San Diego will return radically different results).

To compensate, most SEOs now do one of three things:

  1. Add the “near” parameter to their URL: After typing in a query they modify the URL by adding “&near=cityname.” This draws results as if you’d searched from near that location.
  2. Use the “uule” parameter: You can append each search with a base64 encoded form of the “Canonical Name” of a location called the “uule” parameter.
  3. Use software to target specific GPS coordinates: Letting an algorithm geotarget your keywords via GPS coordinates is by far the easiest and most accurate solution. Check out this list of software solutions for local rank checking.

Once you’ve landed on your keywords, it’s time to put your research to work. Create content that targets keywords with low competition, and don’t forget to add them to your anchor text and HTML tags.

2. Capitalize on Easy Link Building Opportunities

According to a recent survey, link signals (i.e., inbound anchor text, linking domain authority, number of links, etc.) account for 29 percent of ranking factors, making them the most important ranking factor to consider. That means link building should be one of your top local SEO priorities.

Unfortunately, building organic links takes time. You need a repertoire of valuable content that influencers want to click on before you can truly take advantage of link building opportunities. Look for opportunities to collaborate with influencers and find other ways to build your brand reputation online.

SEO experts recently shared their experience and local-focused tactics with my team’s new link building survey. Here’s where they successfully and efficiently built links within the past 12 months:

  • Local business websites (77 percent)
  • Yelp and similar directories (80 percent)
  • Local press (83 percent)
  • Chambers of commerce (70 percent)

One of the best ways to score some quick, high-quality backlinks is to help site owners find and fix broken links in their content. Simply scour high-ranking posts in your niche for broken links, let the site owner know if you find any, and then offer up your website as a substitute.

Forty-three percent of SEOs interviewed used broken link building within the past 12 months, and it proved to be one of the easiest and most efficient ways to new backlinks.

3. Use Competitor Research to Discover More Backlink Opportunities

Competitor research is a great way to find out which domains are linking to your rival businesses, but leaving you out in the cold. Turn to your favorite competitor tracking tool and use it to discover link building opportunities that you might have overlooked:

  1. Figure out which sites link to more than one of your competitors, but don’t link to you.
  2. Determine the relative domain authority of each of these sites (your competitor analysis tool should give you this information).
  3. Make a list of the most influential and relevant domains.
  4. Perform link outreach to the domains on your list.

4. Weed out NAP Inconsistencies

It’s important that your NAP (name, address, and phone number) remains consistent on every website it’s listed on. Use rank tracking software to monitor your citations and if you ever find NAP inconsistencies, contact the site owners or directories in question and ask them to correct the mistake.

According to the study cited above, on-page signals including NAP are the second to third most important ranking signals for both local pack rankings and localized organic rankings.

5. Optimize Your Google My Business Listing

Your Google My Business page is easily the most important ranking factor when it comes to local pack ranking, and optimizing it is easy. Here’s what you have to do:

  • Claim your listing (here’s how).
  • Verify your account.
  • Ensure your business details are up-to-date. Common mistakes include wrong opening hours, erroneous opening hours, and incorrect category listings.
  • Link to your website.
  • Upload high-quality business images (or refresh existing images if they’re more than a year old).

Once your Google My Business page is set up, the best way to keep optimizing is to win customer reviews and build citations for local listings.

6. Curate Customer Proof

Social proof is among the most powerful content at your disposal. Reviews, testimonials, and case studies are both powerful ranking signal (7-13 percent) and persuasive pieces of copy that often decide whether a customer hires you or one of your competitors.

Getting customer proof takes a little work, but here are a few creative ways to encourage more reviews:

  • Offer link building opportunities: Your customers want to build links just as badly as you do, and many will leap at the opportunity to be featured in a case study if it means free publicity. Don’t have time to build a case study yourself? Websites like Case Study Buddy can help.
  • Incentivize reviews with giveaways: Consider giving discount codes, gift cards, and raffle tickets for bigger prizes away whenever a customer reviews your business. Restaurants and retails stores especially excel at this!
  • Ask for reviews: Yes, it really can be this simple. You won’t win reviews from all of your customers, but all you need is a trickle of positive feedback on the platforms your customers frequent (e.g. Facebook, LinkedIn, YouTube, Amazon, etc.) and you’ll soon build up a solid reputation.

7. Don’t Forget About Structured Data Markup

You’ll need to use structured data markup if you want your business to appear in the local Knowledge Graph panel on the right side of Google’s SERPs. It also lets you provide visitors with a rich snippet that gives them information like your NAP and positive reviews.

Unfortunately, you’ll have to use different markups for different platforms. For example, you should use Schema for Google search results, but you’ll need Open Graph for social media sites like Facebook, LinkedIn, and Google+.

The hack? There’s software available (and relatively easy to find) that will let you manage all your markups from one central hub.

8. Track Video & Image Ranking

While most businesses measure metrics like visitors and CTR, surprisingly few realize that quality rank tracking software can also check your video and image rankings.

Check your rank tracking tool for an option to enable universal search results, and your software should gather results from search engines like YouTube as well as Google, Bing, and other search engines.

Optimizing images is often as simple as compressing your images to reduce their file size. Make sure your images are properly formatted (usually .jpg or .png) and then compressed with a tool that preserves image quality.

To improve your videos, optimize your titles and metadata to be more clickable and include at least one keyword, creating unique thumbnails, and transcribe your video text to help YouTube’s indexing.

How to Get Started

Kick off your SEO campaign with local SEO company in jaipur – do some keyword research, create a Google My Business listing, perform competitor analysis, and then start planning out a few targeted landing pages. Start small and prioritize your SEO to focus on the most important local ranking signals first.

There’s plenty of time to dive into more advanced SEO once you’ve mastered these eight hacks.